Author Details
Home
Current
Archives
About
Indexing
CFP
Statistics
Submissions
Regulations
EUS Journals
Search
User Home
Register
Login
Change the language. The current language is:
English
Español (España)
Deutsch
Français (Canada)
Italiano
Português (Brasil)
Português (Portugal)
Register
Login
Change the language. The current language is:
English
Español (España)
Deutsch
Français (Canada)
Italiano
Português (Brasil)
Português (Portugal)
Author Details
, Spain
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 4 (2021)
Research Articles
Un nuevo enfoque de marketing social en las redes sociales.
PDF (Español (España))
HTML (Español (España))
EPUB (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 4 (2021)
Research Articles
The importance of the communication strategy in tourism micro-enterprises in Seville
PDF
EPUB
HTML
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 4 (2021)
Research Articles
Thoughts on the role of architecture in visual merchandising as an integral part of the strategic communication plan for events
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 2 No. 4 (2021)
Research Articles
The artist-celebrity figure in the advertising context.
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 2 No. 4 (2021)
Research Articles
La Sensory marketing importance in ham stores
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 2 No. 4 (2021)
Monographics
La Audiovisual synthesis through YouTube
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 5 No. 2 (2022)
Monographics
Corporate communication in times of pandemic. Simulation of an online press event with journalism students
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 5 No. 1 (2022)
Research Articles
The optimizing POSM “Point of Sale Materials” communication through neuromarketing
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 5 No. 1 (2022)
Research Articles
The communication of sexual diversity in social media:
PDF
EPUB
HTML
IROCAMM - International Review Of Communication And Marketing Mix Vol. 6 No. 1 (2023): New professional profiles associated with marketing, advertising and public relations
Monographics
Rhetorics and Humanistic Education in the training of Communicators facing the Challenges of the Digital Society
PDF (Español (España))
HTML (Español (España))
EPUB (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 6 No. 1 (2023): New professional profiles associated with marketing, advertising and public relations
Monographics
The gamer creative director as a new advertising profile: video games as main advertising media
PDF (Español (España))
HTML
EPUB (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 6 No. 1 (2023): New professional profiles associated with marketing, advertising and public relations
Research Articles
Onco-influencers on Instagram: case study of Elena Huelva and L’Oréal
PDF (Español (España))
HTML (Español (España))
EPUB (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 6 No. 1 (2023): New professional profiles associated with marketing, advertising and public relations
Monographics
The profile of the marketing graduate: new trends demanded by companies in Spain
PDF (Español (España))
HTML (Español (España))
EPUB (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 6 No. 1 (2023): New professional profiles associated with marketing, advertising and public relations
Monographics
Event manager professional profile
PDF (Español (España))
HTML (Español (España))
EPUB (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 6 No. 2 (2023): Management of institutional communication, public relations, ceremonial and protocol
Monographics
Politics, ceremonial and protocol in Early Modern Italy: the Venetian Doge as a symbol of power
PDF (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 6 No. 2 (2023): Management of institutional communication, public relations, ceremonial and protocol
Monographics
Origin of the protocol: human cooperation
PDF (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 6 No. 2 (2023): Management of institutional communication, public relations, ceremonial and protocol
Monographics
Protocol in international business negotiations
PDF (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 6 No. 2 (2023): Management of institutional communication, public relations, ceremonial and protocol
Monographics
The need to regulate de lobbying activities in Spain: The path towards the standardization of transparency
PDF (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 7 No. 1 (2024): Gender and communication: Advertising and audiovisual communication from the perspective of women's roles and references.
Research Articles
The commercialization of the Internet in Spain and its impact on communication between 1980 and 2000
PDF
XML
IROCAMM - International Review Of Communication And Marketing Mix Vol. 7 No. 1 (2024): Gender and communication: Advertising and audiovisual communication from the perspective of women's roles and references.
Monographics
Analysis of Adelfa Calvo’s feminist discourse as persuasive communication to denounce gender inequality in Spanish actresses at the Goya Awards
PDF (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 7 No. 1 (2024): Gender and communication: Advertising and audiovisual communication from the perspective of women's roles and references.
Research Articles
On the decline of Ciudadanos: Information from ElPaís.com and ElMundo.es as political marketing assets for the party’s successful emergence in Spain
PDF (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix No. 1 (2018)
Research Articles
Shopping as a selling strategy for tourism: combination of marketing mix tools
PDF
Remoto
IROCAMM - International Review Of Communication And Marketing Mix No. 1 (2018)
Research Articles
Digital advertising storytelling: consumer educommunication
PDF
Remoto
IROCAMM - International Review Of Communication And Marketing Mix No. 1 (2018)
Research Articles
Theoretical approach of branding from a semiotic perspective
PDF
Remoto
IROCAMM - International Review Of Communication And Marketing Mix No. 1 (2018)
Research Articles
Rational vs emotional communication models. Definition parameters of advertising discourses
PDF (Español (España))
Remoto (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix No. 1 (2018)
Research Articles
Acts or events? A perspective from the marketing mix
PDF
Remoto
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 2 (2019)
Research Articles
La marca personal y profesional en la economía de la reputación
PDF (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 2 (2019)
Research Articles
Las noticias falseadas y la labor de los profesionales de la información en la cobertura de sucesos
PDF (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 2 (2019)
Research Articles
Brand management from a cultural approach. Case study of consumer brands that operate in the Spanish market
PDF
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 2 (2019)
Research Articles
Gestión de marca turística online a nivel municipal en la Comunidad Valenciana.
PDF
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 2 (2019)
Research Articles
ART AT THE POINT OF SALE: ITS COMMUNICATIVE POTENTIAL AND FOUR DIFFERENT POSSIBILITIES OF APPLICATION
PDF
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 2 (2019)
Research Articles
Communication and advertising in NGDOs: present and future
PDF (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 2 No. 2 (2019)
Research Articles
Public relations and events: the organization of festivals as a tool for cultural promotion
PDF
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 3 (2020)
Research Articles
Patrimonio de la Humanidad Unesco y Marketing Digital: el caso del Consorcio Ciudad Monumental de Mérida
PDF
EPUB
HTML
IROCAMM - International Review Of Communication And Marketing Mix Vol. 2 No. 3 (2020)
Research Articles
TERRORISMO MEDIÁTICO: Influencia de los Medios de Comunicación en la construcción social del miedo sobre la participación del menor en las Maras
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 3 (2020)
Research Articles
Xenophobia and Fake News. Analysis of the confused news flow. Maldita Migración Project.
PDF
EPUB
HTML
IROCAMM - International Review Of Communication And Marketing Mix Vol. 2 No. 3 (2020)
Research Articles
ANÁLISIS DE LA IMAGEN DE ESPAÑA COMO DESTINO TURÍSTICO A PARTIR DE LAS REDES SOCIALES. EL CASO DE COREA DEL SUR.
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 2 No. 3 (2020)
Research Articles
La promoción cinematográfica en las redes sociales: un enfoque desde los directores de cine español
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 3 (2020)
Research Articles
Tipos de product placement: una visión teórica
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 2 No. 3 (2020)
Research Articles
Comunidad virtual y el perfil relacional del viajero milenial : el caso de euroviajar
EPUB (Español (España))
HTML (Español (España))
PDF (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 2 No. 3 (2020)
Research Articles
Neurocommunication as a strategy to prevent suicide in young people
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 2 No. 3 (2020)
Research Articles
ESTRATEGIAS DE EXPANSIÓN NARRATIVA EN PROYECTOS TRANSMEDIA DE FICCIÓN: EL CASO DE ‘EL MINISTERIO DEL TIEMPO’
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 2 No. 3 (2020)
Research Articles
A falta de un clic. Hacia una propuesta de modelo afectivo en planificación de medios
EPUB (Español (España))
HTML (Español (España))
PDF (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 4 (2021)
Research Articles
Ciberactivismo árabe: del papel a la red
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 5 No. 1 (2022)
Research Articles
Fashion shows, year zero:
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 6 No. 2 (2023): Management of institutional communication, public relations, ceremonial and protocol
Research Articles
The luxury market in Chile: a proposal of consumer profiles
PDF (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 7 No. 1 (2024): Gender and communication: Advertising and audiovisual communication from the perspective of women's roles and references.
Monographics
Women, stereotypes and representations in communication. Gender roles in prime time news programmes in Cuba, Portugal and Spain
PDF (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 2 (2019)
Research Articles
Are the spin doctors a figure of priority interest for public relations?
PDF
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 4 (2021)
Research Articles
Community journalism in the province of Santa Elena, Ecuador
PDF (Español (España))
EPUB (Español (España))
HTML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 7 No. 1 (2024): Gender and communication: Advertising and audiovisual communication from the perspective of women's roles and references.
Monographics
Perceptions of Gender Discourses and Empowerment in Peruvian Advertising: A Study with University Women
PDF (Español (España))
XML (Español (España))
IROCAMM - International Review Of Communication And Marketing Mix Vol. 1 No. 2 (2019)
Research Articles
How the digital age has changed the corporate communication world: the case of Digital Marketing in the Fashion Business
PDF
IROCAMM - International Review Of Communication And Marketing Mix Vol. 2 No. 3 (2020)
Research Articles
La dialéctica de la inmigración y el sueño europeo en los discursos de los políticos españoles. Un análisis de caso en Twitter
EPUB (Español (España))
HTML (Español (España))
PDF (Español (España))
×
Username
*
Required
Password
*
Required
Forgot your password?
Keep me logged in
Login
No account?
Register here