IROCAMM-International Review Of Communication And Marketing Mix
IROCAMM - Intenational Review Of Communication And Marketing Mix is a digital scientific journal whose objectives are the dissemination of scientific articles on commercial and corporate communication, as well as marketing and market research (including the 4 variables of the mk mix: Product, Price, Communication and Distribution).
IROCAMM - Intenational Review Of Communication And Marketing Mix is a biannual academic journal published in digital format. Since 2019 it publishes issues in the months of January and July each year.
IROCAMM - International Review of Communication And Marketing Mix journal arises from the need to transfer knowledge to society about each of the fields of communication, as a variable of the marketing mix and their respective influences or consequences, such as commercial advertising, public relations of commercial companies or the price and distribution variables themselves, always from the point of view of their influence on the communication variable.
With an international scope and open to professors and researchers from all countries, IROCAMM aims to cover a wide range of topics within the field of studies on commercial communication and its relationship with the rest of the marketing mix variables: price, product and distribution.
Audiovisual communication; advertising and public relations; communication sciences, marketing.
Call For Papers | July 2021 (N4V2)
This journal will publish a monographic section for volume 2 of number 4, corresponding to July 2021Towards digital maturity in companies and media
Submission deadline: Full papers must be submitted before 1 June 2021 to be peer-reviewed.
Publication: July 2021 (N4V2)
Editor: Gloria Jiménez-Marín (Universidad de Sevilla, Spain). firstname.lastname@example.org
Coordinators: Dr. Hada M. Sánchez Gonzales (Universidad de Sevilla, España) and Denis Renó (Universidade Estadual Paulista, Brasil)
Call For Papers | July 2022
July 2022 (N5V2) - Deadline: 1st May 2022
Call For Papers | January 2022
January 2022 (N5V1) - Deadline: 1st November 2021
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