IROCAMM - International Review Of Communication And Marketing Mix

Current Issue

Vol. 1 No. 4 (2021)
Published January 2, 2021

IROCAMM-International Review Of Communication And Marketing Mix

IROCAMM - Intenational Review Of Communication And Marketing Mix is a digital scientific journal whose objectives are the dissemination of scientific articles on commercial and corporate communication, as well as marketing and market research (including the 4 variables of the mk mix: Product, Price, Communication and Distribution).

IROCAMM - Intenational Review Of Communication And Marketing Mix is a biannual academic journal published in digital format. Since 2019 it publishes issues in the months of January and July each year.

IROCAMM - International Review of Communication And Marketing Mix journal arises from the need to transfer knowledge to society about each of the fields of communication, as a variable of the marketing mix and their respective influences or consequences, such as commercial advertising, public relations of commercial companies or the price and distribution variables themselves, always from the point of view of their influence on the communication variable.

With an international scope and open to professors and researchers from all countries, IROCAMM aims to cover a wide range of topics within the field of studies on commercial communication and its relationship with the rest of the marketing mix variables: price, product and distribution.

 

Knowledge areas:

Audiovisual communication; advertising and public relations; communication sciences, marketing.

Announcements

Call For Papers | July 2021 (N4V1)

Download official announcement

This journal will publish a monographic section for volume 2 of number 4, corresponding to July 2021

Towards digital maturity in companies and media

Submission deadline: Full papers must be submitted before 1 June 2021 to be peer-reviewed.

Publication: July 2021 (N4V1)

Editor: Gloria Jiménez-Marín (Universidad de Sevilla, Spain). gloria_jimenez@us.es

Coordinators: Dr. Hada M. Sánchez Gonzales (Universidad de Sevilla, España) and Denis Renó (Universidade Estadual Paulista, Brasil)


More…

January 20, 2021

Call For Papers | July 2022

July 2022 (N5V2) - Deadline: 1st May 2022


More…

December 29, 2020

Call For Papers | January 2022

January 2022 (N5V1) - Deadline: 1st November 2021


More…

December 29, 2020

Research Articles

Ricardo Bustamante-Echeverry, Franklyn Molano Gaona
07-21
PEMO: PERIODISMO MÓVIL CAFETERO: Una mirada al uso de dispositivos móviles en tres salas de redacción del Eje Cafetero Colombiano
PDF (Español (España)) EPUB (Español (España)) HTML (Español (España))
Araceli Galiano Coronil
22-32
Un nuevo enfoque de marketing social en las redes sociales.: Aplicación en las ONGDs.
PDF (Español (España)) HTML (Español (España)) EPUB (Español (España))
Salud Adelaida Flores Borjabad
33-42
Ciberactivismo árabe: del papel a la red
PDF (Español (España)) EPUB (Español (España)) HTML (Español (España))
Norma Allyson Armijos Triviño, Ingrid Viviana Estrella Tutivén, Ph.D. Juan Salvador Victoria Mas
43-53
Community journalism in the province of Santa Elena, Ecuador: Analysis of Radio Amor and "La Península" section of Diario Súper
PDF (Español (España)) EPUB (Español (España)) HTML (Español (España))
Gladys Arlette Corona-León, Rosalba Mancinas-Chávez
54-62
The importance of the communication strategy in tourism micro-enterprises in Seville
PDF EPUB HTML
Rita González Marzal
63-72
Thoughts on the role of architecture in visual merchandising as an integral part of the strategic communication plan for events
PDF (Español (España)) EPUB (Español (España)) HTML (Español (España))
Naomy Ester Mello e Marques, Thalita Lacerda Nobre
73-88
A reflexion on the hate speech in Brazilian social networks
PDF (Español (España)) EPUB (Español (España)) HTML (Español (España))
Thalita Lacerda Nobre, Camila Xavier Umbelino, Livia Onofre Alves
89-98
A influência da tecnologia da informação sobre os relacionamentos amorosos na modernidade líquida
PDF (Español (España)) EPUB (Español (España)) HTML (Español (España))
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