IROCAMM - International Review Of Communication And Marketing Mix

Reflecting on the role of women in the communication landscape requires different perspectives. Some of these are to narrow the focus and define the role of women as communication professionals, as images represented in the media or as media consumers. Others, to appeal to the ethics and responsibility of the communication sector, to its capacity to transform itself and respond to the needs of a diverse world, where the gender approach can contribute to more egalitarian management of talent and to the projection of inclusive models.

It is possible that, in communication, as in other fields, women do not yet occupy the role that corresponds to them. But it is up to those of us who do research to place this object of study at the centre of our reflection.

Topics have been accepted and published that focus on:

• Women in the history of communication and advertising
• Women in the advertising and communication industry
• Sexist advertising
• Employment gap and the glass ceiling in the communication/advertising industry
• Invisibility in media and advertising discourse
• Gender stereotypes in advertising and communication
• Gender violence in advertising and communication
• Feminist discourses in social networks
• Women as a target audience for communication and advertising