Investigación de las dimensiones y medición del comportamiento de consumo compensatorio a diferentes escalas
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Palabras clave

Compensatory consumption behavior
Symbolic
Hedonic
Emotional Restorative
Resilience comportamiento de consumo compensatorio
simbólico
Hedónico
resiliencia
comportamiento emocional

Cómo citar

Sidra, S. (2025). Investigación de las dimensiones y medición del comportamiento de consumo compensatorio a diferentes escalas. IROCAMM - International Review Of Communication And Marketing Mix, 8(1), 106–128. https://doi.org/10.12795/IROCAMM.2025.v08.i01.06
Recibido 2024-09-02
Aceptado 2024-10-25
Publicado 2025-02-01
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Resumen

Este artículo utiliza una combinación de métodos de investigación cualitativos y cuantitativos para llevar a cabo un estudio exploratorio sobre las dimensiones estructurales del comportamiento de consumo compensatorio, basado en la teoría del consumo compensatorio y en los resultados de las investigaciones existentes. Analiza el significado y la estructura del comportamiento de consumo compensatorio y desarrolla y valida una escala de medición mediante análisis factorial exploratorio y confirmatorio. La investigación demuestra que el comportamiento de consumo compensatorio es un concepto complejo con varias dimensiones, entre ellas la simbólica, la de mejora, la hedónica, la de restauración emocional y la de resiliencia. La escala de evaluación consta de cinco componentes y 26 preguntas. El examen y la experimentación posteriores demuestran que la escala tiene una gran fiabilidad y validez, lo que la convierte en un instrumento competente para evaluar la conducta de consumo compensatorio.

https://doi.org/10.12795/IROCAMM.2025.v08.i01.06
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Citas

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