Investigation of the dimensions and measurement of compensatory consumption behavior at different scales

Sidra, S. (2025). Investigation of the dimensions and measurement of compensatory consumption behavior at different scales. IROCAMM - International Review Of Communication And Marketing Mix, 8(1), 106–128. https://doi.org/10.12795/IROCAMM.2025.v08.i01.06

Abstract

This paper utilizes a combination of qualitative and quantitative research methods to conduct an exploratory study on the structural dimensions of compensatory consumption behavior, based on the compensatory consumption theory and existing research findings. It analyzes the meaning and structure of compensatory consumption behavior and develops and validates a measurement scale using exploratory and confirmatory factor analysis. The research demonstrates that compensatory consuming behavior is a complex concept with several dimensions, including symbolic, enhancing, hedonic, emotional restorative, and resilience. The assessment scale comprises five components and 26 questions. Subsequent examination and experimentation demonstrate that the scale has strong reliability and validity, making it a proficient instrument for assessing compensatory consuming behavior.

https://doi.org/10.12795/IROCAMM.2025.v08.i01.06

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