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Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.
  • 1. Previous publication: The article/review has not been previously published, nor has it been submitted simultaneously to another journal or will it be submitted in the future (or an explanation has been provided in comments to the editor, in the submission process). By checking this box you acknowledge that you are aware of the journal ethical.
  • 2. Template: The text file of the article has been dumped in the format template provided by the journal in word (download here). The review has been dumped into the template for reviews (download here). In the template, the authorship data are not filled in. However, it is important to have entered the data of all co-authors in step 3 of this submission (introduction of metadata) so that, once the review process has been passed and before the text is published, this data can be added. By checking this box, you declare that you have followed these instructions.
  • 3. URL Style: The url has been linked when quoting web addresses and these have been shortened with google shortener. The active link to the DOI of the articles cited has been added, if any, with this format ( All the bibliographical references are cited in the text and all the citations appear in the correct format in the bibliographical references at the end of the text. An orthographic review has been done and double spaces have been eliminated. All illustrations, graphs, tables or figures appear with correlatively numbered headings within each type and contain the source. All these elements must be editable, if not send them additionally as an additional file. By checking this box you declare that you have followed these instructions.
  • 4. Anonymity: Make sure that the text you send as an attachment remains anonymous (you have already included the authors' personal details in the submission metadata and you do not need to include them again in the attachment. We will include them later in the layout phase, if applicable). Observe these indications (they will be given in the future). By ticking this box you declare that you have followed these instructions. So, check that the text you send as an attachment preserves your anonymity: For Microsoft 2010 (Windows): - From the File menu, select "Prepare to Share". - Click the "Troubleshooting" icon. - Click the "Inspect Document" icon. - Uncheck all boxes except "Document Properties and Personal Information". - Run the Document Inspector, which will search the document properties and indicate if any document property fields contain any information. - If the Document Inspector finds information it will notify you and give you the option to "Delete All", which you will have to click on to delete all the document properties and personal information. By checking this box you are indicating that you have followed these instructions.
  • 5. Summary: The summary of the text is a key element for its optimal dissemination. The terms you include are converted into metadata which allows for search engine localization increasing the chances of citation. It is important that you ensure that the summary clearly contains these elements: objectives, methodology, main results and main conclusions. The abstract must be entirely in one block of text.
  • 6. Distribution strategy: Attached to the submission, as a complementary file, is information for designing the posts and tweets in the dissemination phase of the article in social networks (we ask you now to know the potential of the article in this phase and your possible involvement in the dissemination). The dissemination strategy of the published texts increases the probability of citation of the article: 2 original and novel contributions provided by the text (Specify in a few lines the contributions of your text; 2 questions (about the text, to be used in social and academic networks); 1 image or video related to the subject matter that is free of rights and the profiles on Twitter, Facebook, Instagram and LinkedIn of those who sign the work for the subsequent Social Media Plan of the journal. By ticking this box, you declare that this information is attached to the submission.
  • 7. Language metadata: (Step 3 of the submission, select language, click on submit, complete title, abstract and keywords and save -at the end of the page-) Select Spanish again to verify that the data remains in both languages. Although when you select English the headings of the different sections are still in Spanish (this is a system defect), the English translation of the metadata that will appear in the English version of the journal is being saved. Do the same with your personal profile: complete it in Spanish and English with this procedure: My profile, edit, language, select English, click on submit, complete what is missing in English and save. This is essential.
  • 8. Personal profile: I have completed my personal profile in the system, I have completed my personal profile in the system, especially the ORCID, institution, research interests and brief cv or url to the profile in Google academic.
  • 9. Antiplagiarism: A similarity report (percentage of plagiarism of the text) resulting from checking the text of the article in any anti-plagiarism application (TURNITIN, VIPER or PLAGIARISM CHECKER) must be attached. It will be uploaded as a complementary file when submitting the text to the journal (STEP 4. UPLOAD COMPLEMENTARY FILES of the submission process). Similarity reports with a similarity percentage higher than 20% will result in the rejection of the text.
  • 10. External data: If the research has required data from third parties, provide as a complementary file (step 4), the model privacy statement or informed consent that has been used. It is recommended to share the database, if it exists, as a complementary file. It justifies the rigour of the research and helps future research. If these requirements are not provided, upload a document as a supplementary file explaining the reasons. By ticking this box, you declare that you have followed these indications.

Author Guidelines

Research articles, essays and book reviews related to commercial communication and advertising, distribution, as well as those related to the other two variables of the marketing mix and its environment, product and price, are accepted. Texts with interdisciplinary, original approaches and innovative contributions that rigorously use the methodology of the field are particularly welcome. The length should not exceed 10,000 words, excluding bibliography, abstract, keywords and notes.

The following structure shall be observed:


Research articles:

  1. Title: In the original language of the article and, in any case, English and Spanish. Texts in French, Portuguese and Italian will be accepted. Only two levels of titles duly specified, in high and low will be admitted. Brief, clear, precise, informative, without questions or interjections, in a single sentence if possible, without quotation marks, without end point.

  2. Authors:
    1. Academic degree: PhD., Degree, Lic., Mgter.
    2. Academic situation: Professor (Professor, Holder, University School Holder, Doctor, Associate, Assistant, Doctoral Assistant), Researcher, Scholarship holder, Doctoral candidate.
    3. Full name and SURNAME. It is recommended to include the signature of ORCID (
    4. Institutional affiliation in full text and also in acronyms. Department. Faculty. University. Country. Postal address, postal code, town, province, country, telephone, fax.
    5. Institutional email, preferably.
  3. Summary and abstract: In the original language and in any case, English and Spanish (Portuguese or French, following the same percentages), with an extension between 150 and 200 words. In a single paragraph. It should contain the following information (all): context of the proposal, method, main findings, limitations and original contribution of the text. It will be followed by an abstract, which will be the translation of the abstract into English (in case the language of the text is not English).

  4. Keywords and keywords: Maximum 6 expressed in the original language and, in any case, in Portuguese, Italian or French aditionally. Sorted alphabetically and separated by ';'. They will be frequently used, well chosen, specific terms. The keywords will then follow, which will be the English translation of the words (in case the original language of the text is not English).

  5. Acknowledgements or sources of funding: thanks may be expressed to the persons deserving recognition for the collaboration provided or to the sources of funding if it is not the university itself (indicating call for proposals, year of commencement and end, original title of the research and reference).

  6. Article structure: following the formula (IMRD+C and B: Introduction + Methodology + Results + Discussion + Conclusions and Bibliography): 

    1. Introduction: It will present the purpose of the research, its objectives, and define the research problem, its importance, and the current status of the topic under study. It shall set out the contributions of other relevant research and emphasise the contributions on which it is based in order to define the research objectives and hypotheses, which shall be clear and precise - unless it is exploratory research, with no previous history of similar research - and shall be presented in a reasoned manner. Purpose, objectives, problem, importance, situation, contributions, hypotheses and justification.
    2. Method or methodology: The type of method used and the choice and design of the methodological tool used shall be explained. If necessary, the population and sample selected and the system chosen for the units of analysis shall be indicated. There will be a reference to the instrument chosen to capture the sample, ensuring its rigour and scientific validity, and reasoning as to why it was chosen. If it is an original system, its characteristics shall be explained. The variables will be well defined. Method, design, population, sample, units of analysis, instrument, rigor, validity, reasoning and, where appropriate, explanation. The aim is to ensure the replicability of the study.
    3. Results: Presentation of the findings obtained, presented in a concise, concise, concise, precise and orderly manner and correctly presented in statistical terms if necessary. There are no appointments here. Expose the credibility of the findings.
    4. Discussion: Discuss the results and explain whether they answer the research questions asked, correlating the results with the hypotheses. The present is used verbally. Compare with other results of similar research. Authenticity of the results, internal validity, generalization of the data and possible limitations of the study.
    5. Conclusions: They are derived exclusively from the results and are a synthesis of the results in a clear and brief manner. Recommendations for professional theory and practice will be developed, as well as suggestions for future research.
    6. References (20-7-5-2): The bibliographic references will be at least 20. 70% of the references will be from the last 10 years, except for those topics that do not make it advisable. At least 50% shall be references to articles from university academic journals, except if the subject is so original that there is no relevant scientific hemerography. Up to 20% self-citation is accepted, with a maximum of 3 self-citations, for published texts only. Only bibliographical references that have been cited in the text of the article should be included. In addition, if the subject matter requires it, part of the bibliography must be in English.

  7. Text: There will be no bold text or underlining. Italics shall be used only where appropriate in accordance with the rules of style. In any case, to name films, television series or titles of works and foreign titles not admitted by the SAR. We recommend paragraphs with a maximum of 10 lines, without indentation. Authors should use the names, symbols and nomenclature that are standardized for each discipline or scientific area. Avoid double spaces.

  8. Quotations in the text: Quotations that exceed 40 words should be placed in a separate paragraph, with indentation of a tab space on the left, without quotation marks or italics. The form of citation within the text will follow the Harvard or parentheses system in highs and lows (Author, year: page). All the works cited will be included in the bibliographic section.

  9. Bibliographic references: They shall comply with the APA standards (7th edition). Also available from:

  10. Tables, graphs, illustrations, figures and images: They shall be legible, editable, drawn up with Office preferably - or in the original version of the application used - pasted in the corresponding place within the text, numbered sequentially independently, preceded by a title (descriptive, short, no more than one line) and referencing the font at the bottom. You can include links to videos and include a frame as an illustration, linked.

  11. Notes: Footnotes will be provided, although authors are requested to use this resource when strictly necessary (translations of quotations or similar). For what is not indicated it is recommended to view a published article.

The shipment will be made, in a first moment, through e-mail. As soon as we have developed a sending platform, the sending by mail will be replaced by this system. This application will ask for two original and novel contributions to be made to the text (for short reviews of the text during the dissemination phase on social networks) and two questions to be used on social and academic networks.




An essay is a text that freely expresses the thought of an author. The author analyses, interprets or evaluates an issue. It has the following characteristics: thematic freedom; personal style in writing; includes quotations or references; has no defined structure; the author chooses the order in which he develops his argument and is generally aimed at a wide audience. It has a preliminary, introductory or propaedeutic character. The maximum length is 10,000 words.

Its contents are very varied: reflections, comments, personal experiences or critical opinions, theoretical proposals in the absence of verification or proposals that do not stem from the application of the scientific method.

It develops the following contents:

  • Introduction: the subject to be dealt with and the approach from which it will be dealt with is explained.
  • Development: includes the author's ideas.
  • Conclusion: expresses the final contribution of the writer. It's the end of the trial.
  • Bibliographic references.


In the essay, the organization of ideas and their presentation is especially important in order to proceed from formal explanations to concrete evidence, from facts to conclusions. Two procedures are possible: to begin by showing examples and from them to deduce the general statements (inductive logic) or to begin by showing general statements that are documented throughout the trial by means of concrete examples (deductive logic).

Trials will be subject to the double-blind, anonymous review process.

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