IROCAMM - International Review Of Communication And Marketing Mix

The world is during frenetic economic and social change where society demands socially responsible behaviour from organisations. Applying a practical happiness-oriented management methodology can lead our organisations towards a true vision of society. Therefore, the strategic directions of companies and organisations should be oriented towards maximising happiness by implementing communication and marketing that stimulates corporate happiness and social responsibility. From this perspective, this special issue aims to highlight that happiness management models will play a very important role in corporate social responsibility in the era of Industry 5.O. Provided that organisational communication and marketing actions aimed at improving the corporate image of companies are carried out under the philosophy that monetary benefits are not mutually exclusive with the guiding principles of sustainability, justice, ethics, and sustainable development goals.
This issue focuses on topics such as::
- CSR and happiness management
- Happiness management and social marketing
- Happiness management and organisational communication
- Happiness in the globalised economy from the point of view of marketing, communication, and advertising.