Cómo citar
Aceptado 2019-07-08
Publicado 2019-08-15
Resumen
In this text, the potential of art for retail stores is explored. No matter what product or service the store is offering than the art can always be an effective tool for pursuing certain communication goals. Being one of the most ancient communication forms, art is a wide field in which emotion plays a key role. That is why the retail sector can take advantage of the proved effectiveness of art while transferring its suggested feeling to the spatial management of the store. Thus, in this study, four different possibilities of artistic decoration in stores are described: (1) the retail management as an artistic activity, (2) the retail store as a museum space, (3) the retail store and the (integrated or recreated) artworks, and (4) the retail store and the artistic movements.Citas
Bellido-Pérez, E; Jiménez-Marín, G. and García Medina, I. (2017). Arte y propaganda en el Barroco sevillano: La construcción de la marca de la Iglesia católica. En: I. García Medina and V. Tur-Viñes, Bilateral dialogues between researchers from Glasgow Caledonian University (UK) and University of Alicante (Spain) (pp. 46-58). Alicante: Mundo Digital.
Berger, R. (1976). Arte y comunicación. Barcelona: Gustavo Gili.
Caro Gonzalez, F. J. and Jiménez-Marín, G. (2006). La Arquitectura Comercial Como Soporte para la Creación de Identidad en el Sector de la Moda, Trípodos: Revista Digital de Comunicació. Núm. EXTRA 2006: 235-244
Chin, A. (2012). Kiki van Eijk: Hermès windows at Bijenkorf Amsterdam. Retrieved from: http://www.designboom.com/design/kiki-van-eijk-hermes-windows-at-bijenkorf-amsterdam/
Corporate.Dominos (n.d.). Pizz-art: Domino’s turns stores into galleries to launch new italiano ‘Masterpizzas’. Retrieved from: http://corporate.dominos.co.uk/news/pizz-art-domino%e2%80%99s-turns-stores-into-galleries-to-launch-new-italiano-%e2%80%98masterpizzas%e2%80%99
Crewe, L. (2016). Placing fashion: Art, space, display and the building of luxury fashion markets through retail design. Progress in Human Geography, 40(4): 1-19.
Dewey, J. (2008). El arte como experiencia. Barcelona: Paidós.
Eco, U. (1990). Obra abierta. Barcelona: Ariel.
Eco, U. (2005). La definición del arte. Barcelona: Destino.
Independent.co.uk (2006). A cultural revolution on Oxford Street: East meets West End windows. Retrieved from: http://www.independent.co.uk/news/uk/this-britain/a-cultural-revolution-on-oxford-street-east-meets-west-end-windows-523801.html
Hagtvedt, H. and Patrick, V. (2008). Art and the brand: The role of visual art in enhancing brand extendibility. Journal of Consumer Psychology, 18: 212–222.
Hagtvedt, H. y Patrick, V. (2011). Turning art into mere illustration: concretizing art renders its influence context dependent. Personality and Social Psychology Bulletin, 20(10): 1–9.
Jiménez-Marín, G. (2012). Arte y Publicidad. Análisis de campañas publicitarias apoyadas en el uso del arte. Saarbrücken: EAE publishing.
Jiménez-Marín, G. (2016). Merchandising y retail: comunicación en el punto de venta. Sevilla: Advook.
Larkin, J. (2016). ‘All Museums Will Become Department Stores’: The Development and Implications of Retailing at Museums and Heritage Sites. Archaeology International, 19: 109–121.
Panofsky, E. (1987). El significado de las artes visuales. Madrid: Alianza Editorial.
Pérez-Andújar, J. (2003). Salvador Dalí: a la conquista de lo irracional. Madrid: Algaba
Portas, M. (1999). Windows. The art of retail display. Londres: Thames & Hudson Ltd.
Providenceoptical.net (2014). A new Outlook. Retrieved from: http://providenceoptical.net/?p=1852
Read, H. (1973). El significado del arte. Madrid: Magisterio Español.
Tatarkiewicz, W. (2008). Historia de seis ideas. Arte, belleza, forma, creatividad, mímesis, experiencia estética. Madrid: Tecnos.