Vol. 5 No. 1 (2022)

Vol. 5 No. 1 (2022)

Published January 31, 2022
https://doi.org/10.12795/irocamm.v5i1
Challenges and scope of advertising in the digital environment
Full Issue
IROCAMM, 5(1)
IROCAMM, 5(1)

Monographics

Ph.D. Vladimir Sánchez-Riaño, Carlos A. Arango Lozano, Jairo Roberto Sojo-Gómez
9-20
Centennials: The being search in a digital universe
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Ph.D. Nektarios Makrydakis
21-35
Digital Darwinism: : Digital transformation, marketing and public higher education in Greece
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Laura María Elena Miranda-Hernández, Carmen Patricia Jiménez Terrazas, E
36-49
Digital advertising and integrated marketing communication in yoga companies: : Spanish and Mexican netnography on Facebook
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Andrea Jhaneth Vaca Vaca
50-56
Immersive Virtual Reality Applied to the Discourse of Campaigns on Gender Violence in Argentina.
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Research Articles

Antonio González Morales
57-71
The optimizing POSM “Point of Sale Materials” communication through neuromarketing
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CRISTOFOL CARMEN, Professor Eduardo Villena-Alarcón, Researcher Ángela de la Cruz Domínguez García
72-82
Fashion shows, year zero:: change and perception after Covid-19
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Francisco J. Olivares-García
83-97
The communication of sexual diversity in social media:: TikTok and Trans Community
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