Good governance, transparency and quality in Communication Schools

Abstract

This work is a further step in the search for the highest levels of quality for the School of Communication at Complutense University of Madrid (Spain) and in the process of its implementation. It is the fourth project proposed by the current Dean's Team that affects, on this occasion, the good governance of the Institution and the transparency of its activities. The national context is made up of sixty Faculties of Communication in Spain. The international context, discretionally shaped by the research group, is influenced on by the good work of other Schools, Units, Departments of Communication of the QS ranking. This is a comparative and empirical practice that allows us to identify the exact place where our School lies in terms of good governance. In addition, we will present what objectives should be set in the short and medium term to increase its chances of climbing the QS ranking. We will do it by identifying and evaluating aspects that have traditionally been alien to the concerns of the managers of the Spanish Schools of Communication, as can be clearly anticipated by analyzing the websites of the very same Schools.

An analytical summary reveals that the number of entities observed was 59 at the national level, including the Complutense University of Madrid, which has become a reference body. At the national level, there were 30 public schools and 29 private schools. These figures mean that 50% of the Schools of Communication in Spain are financed with public resources. This is the case, in particular, of the School of Communication at the Complutense University of Madrid.