Vol. 8 No. 2 (2025): Sports communication and marketing in the digital context

The mass consumption of sport and the digitisation of all sectors operating around it have led to exponential growth in the professional development of sports communication and marketing. Thematic channels and platforms are appearing; specific sections and programmes are being established; digital media and content creators are emerging; marketing, communication and digital content creation departments are being created; major brands are being built; campaigns are being planned and implemented; social networks and various digital channels are being managed. All of this is associated with the sports industry. This reality means that more and more academic research is focusing on the vast and multidisciplinary universe of sports communication and marketing, especially in view of the constant challenges posed by the current digital context.
The full CFP can be read here.