Vol. 6 No. 1 (2023)

A high percentage of the professions of the future do not yet exist. The digital environment, business evolution, the increase in training, or big data itself, are shaping the list of jobs that are increasingly specialized and require a degree of preparation, particularity and uniqueness, which tends to grow. Human resources, in this sense, together with material resources, are changing. This, if anything, is especially evident in the case of advertising and public relations, in the case of corporate communication and marketing, in general. 

This special issue aims to provide new perspectives on some emerging professional profiles, with new roles, new tasks and new human resources and production management in the field of persuasive communication.
This monograph therefore addresses issues such as:  

• Roles in communication
• The role of new media in new tasks
• New jobs
• Organisation charts
• Curricula in advertising, public relations and/or marketing
• Skills required in communication