Vol. 8 No. 1 (2025): Social marketing: Management and administration of corporate marketing and communication tools for social purposes

Social marketing seeks to influence people's behaviour towards a common goal that is beneficial to all. This approach has given rise to several research models that propose how those responsible for organisations can act to change individuals' behaviour in favour of this social purpose.
In this regard, IROCAMM has prepared a CFP on theoretical and/or practical research on the importance of social marketing and social or non-profit organisations, which delves into the knowledge of the role of social marketing in the development of social organisations.
The call for papers is open to all researchers, students and professionals interested in the field of social marketing and social organisations.
In this regard, IROCAMM has prepared a CFP on theoretical and/or practical research on the importance of social marketing and social or non-profit organisations, which delves into the benefits of proper management of social causes in
organisations through advertising, communication and marketing.
The full CFP can be read here.