Archives

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  Sports communication and marketing in the digital context

  Vol. 8 No. 2 (2025)

  The mass consumption of sport and the digitisation of all sectors operating around it have led to exponential growth in the professional development of sports communication and marketing. Thematic channels and platforms are appearing; specific sections and programmes are being established; digital media and content creators are emerging; marketing, communication and digital content creation departments are being created; major brands are being built; campaigns are being planned and implemented; social networks and various digital channels are being managed. All of this is associated with the sports industry. This reality means that more and more academic research is focusing on the vast and multidisciplinary universe of sports communication and marketing, especially in view of the constant challenges posed by the current digital context.
  The full CFP can be read here.

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  Social marketing: Management and administration of corporate marketing and communication tools for social purposes

  Vol. 8 No. 1 (2025)

  Social marketing seeks to influence people's behaviour towards a common goal that is beneficial to all. This approach has given rise to several research models that propose how those responsible for organisations can act to change individuals' behaviour in favour of this social purpose.
  In this regard, IROCAMM has prepared a CFP on theoretical and/or practical research on the importance of social marketing and social or non-profit organisations, which delves into the knowledge of the role of social marketing in the development of social organisations.
  The call for papers is open to all researchers, students and professionals interested in the field of social marketing and social organisations.
  In this regard, IROCAMM has prepared a CFP on theoretical and/or practical research on the importance of social marketing and social or non-profit organisations, which delves into the benefits of proper management of social causes in
  organisations through advertising, communication and marketing.
  The full CFP can be read here.

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  Happiness management and corporate social responsibility in the field of communication and marketing

  Vol. 7 No. 2 (2024)

  The world is undergoing rapid economic and social change, with society demanding that organisations behave in a socially responsible manner. Applying a practical happiness-oriented management methodology can lead our organisations towards a true vision of society. Therefore, the strategic direction of organisations must be geared towards maximising happiness by implementing communication and marketing strategies that stimulate corporate happiness and social responsibility. This CFP addresses how so-called happiness management plays a very important role in the era of Industry 5.0.
  The full CFP can be read here.

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  Gender and communication: Advertising and audiovisual communication from the perspective of women's roles and references.

  Vol. 7 No. 1 (2024)

  This CFP raises the need to analyse the role of women in communication from multiple perspectives (professional, representational and/or as consumers), also incorporating ethical reflection and responsibility within the sector. In this sense, the gender approach is presented as a key tool for promoting equality and inclusive models, which is why the monograph called for research focused on women as the main axis of study in the field of communication.
  The full CFP can be read here.

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  Management of institutional communication, public relations, ceremonial and protocol

  Vol. 6 No. 2 (2023)

  The management of organisational and institutional communication is fundamentally articulated through public relations, understood as a strategic process aimed at managing relations between organisations and audiences. From this relational perspective, event organisation is a key tool for managing these relations. This CFP is therefore dedicated to the study of public relations, event organisation, ceremonial and protocol.
  The full CFP can be read here.

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  New professional profiles associated with marketing, advertising and public relations

  Vol. 6 No. 1 (2023)

  Jobs are becoming increasingly specialised and require higher levels of training, a process that is particularly evident in advertising, public relations, corporate communication and/or marketing. In this context, this CFP offers new perspectives on emerging professional profiles, their roles, tasks and forms of resource management in communication, addressing issues such as new positions, media, skills, organisational charts and curricula.
  The full CFP can be read here.

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  False news and its impact on the consumption of products and brands

  Vol. 5 No. 2 (2022)

  The proliferation of unverified and false information has generated mistrust in the media and business worlds. This CFP analyses the impact of fake news on communication, marketing and advertising, as well as its consequences on consumption and brand management. The aim is to understand the impact of this infodemic on the evolution of brands, products and services, addressing issues such as the role of social media, branding and communication strategies in the face of misinformation.
  Full CPF.

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  Challenges and scope of advertising in the digital environment

  Vol. 5 No. 1 (2022)

  Digital transformation, resulting from increasing social and media digitisation, is profoundly changing organisational, production and communication processes. In this context, advertising is adapting to empowered audiences and interactive environments through dynamic, contextual and research-based strategies, in a competitive environment where technology, culture and business converge. This CFP addresses trends and applications in digital advertising, innovation, social media, emerging technologies and transmedia advertising discourse.
  Full CFP.

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  Towards digital maturity in companies and media

  Vol. 4 No. 2 (2021)

  The pandemic accelerated digital transformation in the media, which should be understood as a strategic process focused on organisational culture, leadership and people, and not just technology. Achieving digital maturity means adapting ethically and professionally to a competitive environment marked by artificial intelligence and new journalistic skills. This special issue invites research on leadership, digital maturity assessment, business models, audiences, technological innovation, and the challenges of teaching in the post-COVID-19 era.
  Full CFP.

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  Vol. 4 No. 1 (2021)