Use of Twitter and media coverage of the Andalusian Holy Week due to the suspension of processions caused by Covid-19

Authors

  • Francisco Javier Cristófol Loyola Andalucía University
  • Jesús Segarra Saavedra University of Alicante https://orcid.org/0000-0001-9420-5258
  • Carmen Cristófol-Rodríguez University of Malaga

DOI:

https://doi.org/10.12795/Ambitos.2023.i62.08

Keywords:

Religion, social networks, participation, pandemic, COVID-19

Abstract

Easter Week in Andalusia is one of the greatest manifestations of popular religiosity. Citizens have been taking part in traditional processions, acts and events since the 14th century. Covid-19 meant that in 2020 and 2021 these events could not be held in the streets, but the work of the brotherhoods remained active, especially in social networks, which was echoed in the media. This article uses content analysis to investigate the 2,856 tweets published by the institutions that organise the Easter Week processions in the eight provincial capitals of Andalusia between 14/03/2020 and 31/01/2021. In addition, an automatic categorisation was carried out with MeaningCloud and their presence in the media was analysed through MyNews, in order to identify news related to the exhibitions of the religious heritage of the brotherhoods that were announced at Easter in the absence of on-site processions. This last analysis was carried out with publications between 01/01/2021 and 28/02/2021. It was found that the Council of Brotherhoods of Seville was the entity with the most posts, but also the one with the most tweets that were not retweeted by the online community; and that the publication of content was concentrated in April 2020. It is confirmed that the number of publications on Twitter does not imply a greater impact or interaction with the public and that the analysis with automated tools is not adapted to the specific terminology and the presence in the media is not relevant.

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Author Biographies

Francisco Javier Cristófol, Loyola Andalucía University

F. J. Cristòfol es profesor adjunto en la Universidad Loyola Andalucía y doctorando del programa de Economía y Empresa de la Universidad de Málaga. Licenciado en Publicidad y Relaciones Públicas y en Periodismo por la UMA, Máster en Periodismo por la Universidad San Pablo-CEU, Doctor en Periodismo por la UMA. Ha trabajado en diferentes universidades y escuelas de negocio de España (ESIC, UNIR, Universidad Europea, UOC…) y Latinoamérica (Universidad del Sagrado Corazón -Puerto Rico- o Universidad Autónoma de Bucaramanga -Colombia-). Actualmente es doctorando en el programa de Economía y Empresa de la Universidad de Málaga.

Jesús Segarra Saavedra, University of Alicante

Doctor en Comunicación Audiovisual y Publicidad, Premio extraordinario de doctorado y Licenciado en Publicidad y Relaciones Públicas por la Universidad de Alicante (UA). Docente y profesor de Comunicación en UA, UNIR, UCJC y UEMC. También ha sido profesor en la UMH y UTADEO (Colombia). Investigador en los grupos “Comunicación y grupos específicos” (COMPUBES) de la UA y “Gestión de la Comunicación Estratégica” (GCE) de la Universidad Técnica Particular de Loja (Ecuador). Editor técnico adjunto de Revista Mediterránea de Comunicación coeditada por la UA y Unizar, editor adjunto de Revista Health and Addictions (INID de la UMH), colaborador de Revista Latina de Comunicación Social (ULL) y socio de AE-IC, SLCS, PLATCOM, RELAIP y RIdHC.

Carmen Cristófol-Rodríguez, University of Malaga

Carmen Cristófol-Rodríguez es profesora Titular de la Universidad de Málaga y Doctora en Comunicación. Participa como IP en Proyectos de Innovación Docente, es miembro del Programa Interuniversitario de Doctorado. Tiene experiencia docente en universidades públicas y privadas y en docencia virtual y presencial. Durante 17 años ha compaginado la docencia y la investigación con su trabajo como profesional de los medios de comunicación.

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Published

2023-10-15

How to Cite

Cristófol, F. J., Segarra-Saavedra, J., & Cristófol-Rodríguez, C. (2023). Use of Twitter and media coverage of the Andalusian Holy Week due to the suspension of processions caused by Covid-19. Ámbitos. Revista Internacional De Comunicación, (62), 143–160. https://doi.org/10.12795/Ambitos.2023.i62.08

Issue

No. 62 (2023): Autumn Edition

Section

ARTICLES

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Copyright (c) 2023 F. J. Cristòfol, Jesús Segarra-Saavedra, Carmen Cristófol-Rodríguez

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