Vol. 9 No. 1 (2026): Photography and advertising

Much of today's advertising relies on photography as a highly persuasive graphic element. Images occupy an increasingly large space and time in advertising, information and communication pieces, a trend that has intensified with the emergence of social media and has given rise to a new status for images in the 21st century. In this vein, advertising would hardly be effective without images. In this context, IROCAMM is publishing this special issue on research into the use and treatment of photography in advertising, art, communication and copyright, as well as its persuasive, informative and documentary standardisation, and its value as advertising heritage.
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