Immersive Virtual Reality Applied to the Discourse of Campaigns on Gender Violence in Argentina.
Keywords:
Virtual reality, Speech, Advertising, Campaign, Gender ViolenceAbstract
In recent years, new technologies applied to the discourse of campaigns on gender violence have forged a different relationship between the consumer and the brand. The implementation of the immersive or 360º format with immersive capacity uses virtual reality tools that are designed by brands so that their campaigns reach more diverse spaces.
In this sense, the advertising and marketing campaigns focused on treating gender violence have begun to explore the relationship of the immersive with its consumers, and through this nexus generate a reflective communication from a storytelling structure that marks a new way of narrate the violence from interactive spaces.
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