Instagram as an object of study in recent research. A literature review with a focus on scientific journals
DOI:
https://doi.org/10.12795/Ambitos.2021.i53.01Keywords:
Instagram, Social Media, Theoretical review, Content analysisAbstract
Instagram, created just ten years ago, is nowadays the social media with the highest growth in the market. Due to its potential and current power of influence, we decided to focus our study on a literature review and a content analysis of all the research published so far on this social media starting from 2018. Nevertheless, we decided to include in this analysis also al limited number of older publications to compare them to the results of the latest research. This study has taken into consideration different articles in Spanish and English selected from several indexed communication journals. Those results let us draw conclusions on the main topics studied in the past years such as the audience analysis, marketing, propaganda, and the influencers as well as the dark side represented by the anxiety, depression and the conflict. Moreover, our analysis describes the most recent trend of the academic research on Instagram while helps to define which path this social media and its users are going to take.
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