Image and presence of women politicians in regional digital media
DOI:
https://doi.org/10.12795/Ambitos.2024.i65.09Keywords:
political women, digital newspapers, regional institutions, electoral campaign, information selectionAbstract
This article studies the degree of representation achieved by women politicians of Castilla y León in three regional digital newspapers: diariodeleon.es, eladelantado.com and elnortedecastilla.es during the electoral campaigns of 2011 and 2015. The object of the study is to identify three important points: to detect the presence of women politicians in the institutions of the community of Castilla y León, to study the representation of women and men politicians in regional newspapers and, finally, to check the treatment and selection of the information that journalists write in their different texts and images. As a methodology, two analysis techniques –qualitative and quantitative– have been used to create a database as a sample for further analysis. The research was limited to the electoral campaigns that took place from May 6 to 21, 2011 and from May 8 to 23, 2015. Two electoral campaigns have been observed to check if there is a positive evolution in the political representation of women from the oldest to the most recent electoral campaign in the digital newspapers of Castilla y León. It is concluded that the digital media analyzed give the same informative treatment to political personalities regardless of whether they belong to the male or female sex. As a general conclusion, it is shown that between 2011 and 2015 there is a positive evolution both in the participation of women in political institutions and in the representation of female politicians in the regional digital media.
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