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  3. Vol. 3 No. 1 (2020)

Vol. 3 No. 1 (2020)

International Review Of Communication And Marketing Mix - Vol. 3, N. 1 (Jan-Jun 2020)
Published: 01/31/2020

Full Issue

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Research Articles

  • Tipos de product placement: una visión teórica

    Víctor Álvarez Rodríguez
    7-22
    • PDF (Español (España))
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  • THE ROLE OF MEDIATION SATISFACTION OF CRM (CUSTOMER RELATIONSHIP MARKETING) INFLUENCE TOWARD CONSUMER TRUST AT ELITE SANG TUNAS KID COURSES DENPASAR

    ANAK AGUNG Ngurah Gede Sadiartha, I Wayan Suartina
    23-29
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  • THE ANALYSIS OF BUSINESS MODEL CANVAS ON THE DESIGN OF ELECTRONIC COMMERCE SYSTEMS BASED ON THE INDONESIAN ARMY

    Dwi Harry
    30-46
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  • LA COMUNICACIÓN DE LAS CAUSAS SOCIALES EN TIEMPOS DE INSTAGRAM: UN ANÁLISIS DE SU EFECTO EN LA SOCIEDAD

    PEDRO PABLO MARIN DUEÑAS
    47-60
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  • EVOLUCIÓN DEL ACCESO A CARGOS DIRECTIVOS POR MUJERES EN CANAL SUR

    Rosa María Rodríguez-Cárcela
    63-74
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  • Xenophobia and Fake News. Analysis of the confused news flow. Maldita Migración Project.

    María Luisa Notario Rocha, María Luisa Cárdenas Rica
    75-91
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  • Patrimonio de la Humanidad Unesco y Marketing Digital: el caso del Consorcio Ciudad Monumental de Mérida

    Rafael Cano Tenorio
    92-103
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  • LA RED SOCIAL COMO INSTRUMENTO PARA LA DIFUSIÓN DE LOS VALORES PATRIMONIALES Y TURÍSTICOS DEL MUSEO DEL LOUVRE

    Jesica Rostoll Ariza
    104-113
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Indexación

Sello FECYT

 

Indexación

Latindex MIAR ERIHPlus
Dialnet PlatCom CrossRef
PKP Index DOAJ Dulcinea
Red de Bibliotecas Universitarias Españolas  Redib Google Scholar
WorldCat DRJI BASE logo with label ‘Bielefeld Academic Search Engine’
Google Scholar Cite Factor Sobre la revista | Index de Enfermería

Language

  • English
  • Español (España)
  • Italiano
  • Português (Portugal)
  • Français (France)

editorialeus

Editorial EUS

Block title
  • Comportamiento de compra del consumidor digital en Latinoamérica 2020 - 2023.
    682
  • Impacto de la estrategia de marketing en el rendimiento de las ventas: Un estudio de una muestra de propietarios de microempresas y pequeñas empresas
    124
  • Investigación de las dimensiones y medición del comportamiento de consumo compensatorio a diferentes escalas
    91
  • Theoretical approach of branding from a semiotic perspective
    64
  • Los deepfakes como una nueva forma de desinformación corporativa – una revisión de la literatura
    61

Escuela de revisores


FECYT Quality - 9th edition (2025)

Indexed in Latindex Catalogue 2.0 - Achieved 38 of 38 Latindex criteria


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Founded by Ph.D. Gloria Jiménez-Marín in 2017
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DOI: http://dx.doi.org/10.12795/IROCAMM
ISSN electronic version: 2605-0447 | Legal deposit: SE 729-2020

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