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Abstract
Los museos, envueltos en el espacio digital que se da actualmente, han encontrado en la red social una herramienta útil y esencial para la gestión de su propio contenido, ya sea patrimonial, institucional o turístico. A través de ellas, pondrán este contenido a disposición de un amplio público, haciendo que de esta manera se produzca una mayor relación entre institución y sociedad; además de una mayor fidelización. En este estudio se presenta el análisis de las publicaciones emitidas por el Museo del Louvre, siendo considerada una institución cultural de gran reputación al tratarse de uno de los museos más visitado del mundo. Se enfocará en las redes sociales más utilizadas, como son Facebook, Instagram y Twitter. Para su elaboración se ha estudiado el número de seguidores en cada una de las cuentas, el idioma o idiomas en los que se publica y se han agrupado las publicaciones en categorías de contenido. Como resultado de este estudio se logra un mejor conocimiento de la gestión y difusión de la comunicación por parte de esta institución, sus fortalezas y carencias; igualmente, se trataría de un recurso de ayuda para lograr su continua mejora.
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