THE ROLE OF MEDIATION SATISFACTION OF CRM (CUSTOMER RELATIONSHIP MARKETING) INFLUENCE TOWARD CONSUMER TRUST AT ELITE SANG TUNAS KID COURSES DENPASAR
International Review Of Communication And Marketing Mix - Vol. 3, N. 1 (Jan-Jun 2020)
PDF
EPUB
HTML

How to Cite

Ngurah Gede Sadiartha, A. A., & Suartina, I. W. (2020). THE ROLE OF MEDIATION SATISFACTION OF CRM (CUSTOMER RELATIONSHIP MARKETING) INFLUENCE TOWARD CONSUMER TRUST AT ELITE SANG TUNAS KID COURSES DENPASAR. IROCAMM - International Review Of Communication And Marketing Mix, 3(1), 23–29. Retrieved from https://revistascientificas.us.es/index.php/IROCAMM/article/view/11533

Abstract

Kindergarten school at an early age is a form of education that focuses on laying the foundation towards physical growth and development (fine and gross motor coordination), intelligence (thinking power, emotional intelligence, spiritual intelligence), socio-emotional (attitude and behavior as well as religion), language and communication, by the uniqueness and stages of development carried out by young children born up to eight years, serves to develop children's potential and shape the child's personality correctly. The purpose of this education has two functions, namely giving direction to all educational activities and is something that is intended to be achieved by all educational activities. Based the results are customer relationship marketing has a positive and significant influence on the satisfaction of Elite Sang Tunas Kid Courses Denpasar, CRM has a positive and significant influence on Consumer Trust in Elite Sang Tunas Kid Courses Denpasar, satisfaction has a positive and significant influence on Consumer Trust at Elite Sang Tunas Kid Courses Denpasar, the role of satisfaction plays an important role for the development and progress of the institution, this means that the better customer relationship marketing, consumers will feel high satisfaction so that consumers are loyal to the services provided by Elite Sang Tunas Kid Courses Denpasar.

 

PDF
EPUB
HTML

References

Afan. 2013. Influence Customer relationship Marketing impact customer relationships in improving satisfaction and Trust.Faculty of Administration of Brawijaya University. Vol. 7 No.1.

Dharmmesta, Basu Swastha. 2005. Contribution of Involvement and Trust in a Brand in Building Trust Customer. Indonesian Journal of Economics and Business, Vol. 20 No. 3, 2005. Accessed January 3, 2013. Pg. 287-304

Martiah, Siti. 2014.Application Strategy Customer Relationship Management in maintaining Consumer Trust (case study: Entrepreneurs Catering).ISSN: 2089-9813.

Nuraini. 2009. "Analysis of the Effect of Product Quality, Service Quality, Product Design, Price and Trust in Consumer Trust". The thesis of Faculty of Economics, Diponegoro University

Santosa Harry. 2017. Influence Customer Relationship Marketing and customer value towards banking Consumer Trust. JOM FISIP Vol. 4 No. 2 – Oktober 2017

Sheth. Jagdish., & Mittal Banwari. (2004). Consumer Behavior: A Managerial Perspective, Second Edition. Thompson South-Western. The USA.

Sudaryono. 2016. Marketing management theory and implementation. Yogyakarta. Andi.

Sugiyono. 2011. Education Research Method (quantitative approach, qualitative, R & D).Bandung.

Susanti, Vivi., Hadi, Cholichul, M.Sc. (2013). "Consumer Confidence in Make Gadgets Purchasing Online ". (Thesis of the Faculty of Psychology Airlangga University Surabaya).

Umar, Husein..2014. Factors influencing Consumer loyalty on Low-Cost Carrier flights.ISSN 2355-4721. Vol 01 No. 02.

Wibowo & Priansa. 2017. Communications and marketing Management. Bandung. Alfabeta.

International Review Of Communication And Marketing Mix provides unrestricted access to its contents from the moment of publication in this electronic edition, and is therefore an open-access magazine. The originals published in this magazine are the property of the University of Seville and it is obligatory to cite their origin in any total or partial reproduction.' All content is distributed under a Creative Commons Attribution 4.0 (CC BY-NC-ND 4.0) license. This should be expressly stated in this way where necessary. You can consult the informative version and the legal text of the license.

The authors who publish in this journal agree to the following terms:

  1. The assignment of rights is made under the Creative Commons license.
  2. Authors may separately make additional arrangements for the non-exclusive distribution of the version of the work published in the journal (for example, placing it in an institutional repository or publishing it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are allowed and encouraged to disseminate their work electronically (e.g. in institutional repositories or on their own website) before and during the submission process, as this can lead to productive exchanges, as well as earlier and more extensive citation of published work.
  4. The dissemination of the articles will be carried out on general social networks, ResearchGate, Mendeley, Academia.edu, Cosis, e-lis and other databases or full text repositories on the Internet with whom the journal establishes an agreement for their dissemination and visibility.
  5. Copyright is of two kinds: moral rights and economic rights. Moral rights are perpetual prerogatives, unrenounceable, untransferable, inalienable, unattachable and imprescriptible. Economic rights refer to the benefits obtained by the use or disclosure of the works. IROCAMM - International Review of Communication And Marketing Mix is exclusively authorized to make or authorize by any means the use, distribution, dissemination, reproduction, adaptation, translation or transformation of the work.

 

International Review Of Communication And Marketing Mix does not charge fees for submission of papers, nor does it charge fees for publication of its articles.

Downloads

Download data is not yet available.