Regulations

About journal
Focus and scope
Periodicity / Publication frequency
Editorial process
Section Policies
Style and editorial standards
Archiving, conservation and preservation policies
Ethical aspects of publication
Antiplagiarism politics
Quality Indicators
Editorial Practices on Gender Equality
Reviewers Committee
Published articles citation
Next Issues CFP
Guidelines for authors
Funding policy: Authors Fees
Open access policy and re-use of content
Translators
Submissions
Editorial policy on the use of AI
Research data policy
Content distribution policy

About journal

IROCAMM - International Review Of Communication And Marketing Mix (e-ISSN: 2605-0447) is an open access scientific journal founded in 2017 by Gloria Jiménez-Marín. It is part of the group of journals supervised by the Editorial of the University of Seville. It is a digital scientific publication whose objectives are the dissemination of scientific articles on commercial and corporate communication, as well as marketing and market research (including the four variables of the mk mix: Product, price, communication and distribution).

IROCAMM - International Review Of Communication And Marketing Mix is a bimonthly academic journal published in digital format.

The journal IROCAMM - International Review Of Communication And Marketing Mix arises from the need to transfer knowledge to society about each of the fields of work of communication, as a variable of the marketing mix and its respective influences or consequences, such as commercial advertising, public relations of commercial companies or the price and distribution variables themselves, always from the point of view of their influence on the communication variable.

International in scope and open to professors and researchers from all countries, IROCAMM - International Review Of Communication And Marketing Mix aims to cover a wide range of topics within the field of commercial communication studies and its relationship with the rest of the marketing mix variables: price, product and distribution.

IROCAMM - International Review Of Communication And Marketing Mix publishes scientific articles (papers) with the aim of being a platform to discuss the advances in general communication and its influence and relationship with the rest of the variables that make up the marketing mix, from the scientific and academic community, for the benefit of knowledge transfer in the professional and academic field.

Its main objective is to bring together outstanding research in the field of commercial communication from a variety of perspectives, both theoretical and empirical or applied, in fields such as public relations, commercial distribution, product design and sales, pricing policy, sponsorship, etc., among others. Methodological rigour and research results are requirements for the review and publication of originals.

All issues are in the repository of the University of Seville (IdUS) and in Dialnet.

e-ISSN: 2605-0447

Focus and Scope

IROCAMM (International Review Of Communication And Marketing Mix) publishes peer-reviewed scientific articles, reviews and essays related to commercial, persuasive, journalistic or audiovisual communication with special interest and priority in researching the communication and marketing mix, especially the intersection of both: advertising, public relations, media, consumption, commercial communication, commercial distribution, strategy... Reports, studies and experiences in these same fields are also accepted.

Texts with interdisciplinary, original approaches and innovative contributions that rigorously use the methodology of the field are especially welcome. The journal is published in open access, is multilingual and reflects future trends affecting communication.

It is aimed at academic researchers, whether consolidated or in training, who wish to disseminate the results of their research through scientific publication. It aims to provide a service to the international scientific community by fostering a space for exchange where academic scientific production derived from research applied to social communication can be shared, promoted and disseminated.

There is no charge to authors for processing or publishing an article.

Average time for the review process: 30 days. Once accepted, the text is published in the section IN EDITION waiting for the closing of the issue.

Periodicity / Publication Frequency

IROCAMM - Intenational Review Of Communication And Marketing Mix is a biannual academic journal published in digital format. Since 2019 it publishes issues in the months of January and July each year.

Editorial process

Section policies
1. Research Articles
  Research articles related to commercial, persuasive, journalistic or audiovisual communication are accepted, with special interest and priority in researching the communication and marketing mix, especially the intersection of both: advertising, public relations, media, consumption, commercial communication, commercial distribution, strategy... We particularly welcome texts with interdisciplinary, original approaches and innovative contributions that rigorously use the methodology of the field. The length should not exceed 10,000 words, excluding bibliography, summary/abstract, keywords/keywords and notes.
  Indications for authors here.
  - ✅Open submissions
  - ✅Indexed
  - ✅Peer reviewed
2. Monographic
  Research articles related to commercial communication related to the topic proposed in the call for paper are accepted. We particularly welcome texts with interdisciplinary, original approaches and innovative contributions that rigorously use the methodology of the field. The length should not exceed 10,000 words, excluding bibliography, summary/abstract, keywords/keywords and notes.
  Indications for authors here.
  - ✅Open submissions
  - ✅Indexed
  - ✅Peer reviewed
Style and editorial standards

The IMRD structure is requested.

In order to facilitate the authorship of the scheme of work, those who wish to have a basis for this scheme can use the template which, in any case, is mandatory (descarregar aqui):
1. Title: In the original language of the article and, in any case, in Spanish and English. Texts in French, Portuguese and Italian will be also accepted. Only two levels of titles duly specified, in high and low will be admitted. Brief, clear, precise, informative, without questions or interjections, in a single sentence if possible, without quotation marks, without end point.
2. Authors:
  1. Academic degree: PhD., Degree, Lic., Mgter.
  2. Academic situation: Professor (Professor, Holder, University School Holder, Doctor, Associate, Assistant, Doctoral Assistant), Researcher, Scholarship holder, Doctoral candidate.
  3. Full name and SURNAME. It is recommended to include the signature of ORCID (http://orcid.org/0000-0xxx-xxxx-xxxx).
  4. Institutional affiliation in full text and also in acronyms. Department. Faculty. University. Country. Postal address, postal code, town, province, country, telephone, fax.
  5. Institutional email, preferably.
3. Abstract: In the original language and in any case, English (Portuguese or French, following the same percentages), with an extension between 150 and 200 words. In a single paragraph. It should contain the following information (all): context of the proposal, method, main findings, limitations and original contribution of the text. It will be followed by an abstract, which will be the translation of the abstract into English (in case the language of the text is not English).
4. Keywords: Maximum 6, expressed in the original language and, in any case, in Spanish and English. Portuguese, French or Italian shall, in any case, be additional. Sorted alphabetically and separated by ';'. They will be frequently used, well chosen, specific terms. The keywords will then follow, which will be the English translation of the words (in case the original language of the text is not English).
5. Acknowledgements or sources of funding: thanks may be expressed to the persons deserving recognition for the collaboration provided or to the sources of funding if it is not the university itself (indicating call for proposals, year of commencement and end, original title of the research and reference).
6. Article structure: following the formula (IMRD): Introduction + Methodology + Results + Discussion/Conclusions (+ Bibliography):
  1. Introduction: It will present the purpose of the research, its objectives, and define the research problem, its importance, and the current status of the topic under study. It shall set out the contributions of other relevant research and emphasise the contributions on which it is based in order to define the research objectives and hypotheses, which shall be clear and precise - unless it is exploratory research, with no previous history of similar research - and shall be presented in a reasoned manner. Purpose, objectives, problem, importance, situation, contributions, hypotheses and justification.
  2. Method or methodology: The type of method used and the choice and design of the methodological tool used shall be explained. If necessary, the population and sample selected and the system chosen for the units of analysis shall be indicated. There will be a reference to the instrument chosen to capture the sample, ensuring its rigour and scientific validity, and reasoning as to why it was chosen. If it is an original system, its characteristics shall be explained. The variables will be well defined. Method, design, population, sample, units of analysis, instrument, rigor, validity, reasoning and, where appropriate, explanation. The aim is to ensure the replicability of the study.
  3. Results: Presentation of the findings obtained, presented in a concise, concise, concise, precise and orderly manner and correctly presented in statistical terms if necessary. There are no appointments here. Expose the credibility of the findings.
  4. Discussion: Discuss the results and explain whether they answer the research questions asked, correlating the results with the hypotheses. The present is used verbally. Compare with other results of similar research. Authenticity of the results, internal validity, generalization of the data and possible limitations of the study.
  5. Conclusions: They are derived exclusively from the results and are a synthesis of the results in a clear and brief manner. Recommendations for professional theory and practice will be developed, as well as suggestions for future research.
  6. References (20-7-5-2): The bibliographic references will be at least 20. 70% of the references will be from the last 10 years, except for those topics that do not make it advisable. At least 50% shall be references to articles from university academic journals, except if the subject is so original that there is no relevant scientific hemerography. Up to 20% self-citation is accepted, with a maximum of 3 self-citations, for published texts only. Only bibliographical references that have been cited in the text of the article should be included. It is also recommended that previous work related to the subject and published in IROCAMM be cited. Also, if the topic requires it, part of the bibliography should be in English.
7. Text: There will be no bold text or underlining. Italics shall be used only where appropriate in accordance with the rules of style. In any case, to name films, television series or titles of works and foreign titles not admitted by the SAR. We recommend paragraphs with a maximum of 10 lines, without indentation. Authors should use the names, symbols and nomenclature that are standardized for each discipline or scientific area. Avoid double spaces.
8. Quotations in the text: Quotations that exceed 40 words should be placed in a separate paragraph, with indentation of a tab space on the left, without quotation marks or italics. The form of citation within the text will follow the Harvard or parentheses system in highs and lows (Author, year: page). All the works cited will be included in the bibliographic section.
9. Bibliographic references: They shall comply with the APA standards (7th edition). Also available from http://www.apastyle.org/.
10. Tables, graphs, illustrations, figures and images: They shall be legible, editable, drawn up with Office preferably - or in the original version of the application used - pasted in the corresponding place within the text, numbered sequentially independently, preceded by a title (descriptive, short, no more than one line) and referencing the font at the bottom. You can include links to videos and include a frame as an illustration, linked.
11. Notes: Footnotes will be provided, although authors are requested to use this resource when strictly necessary (translations of quotations or similar).For what is not indicated it is recommended to view a published article.
The submission will be made, in a first moment, through e-mail. As soon as we have developed a sending platform, the sending by mail will be replaced by this system. This application will ask for two original and novel contributions to be made to the text (for short reviews of the text during the dissemination phase on social networks) and two questions to be used on social and academic networks.

Archiving, conservation and preservation policies
1. Archiving and digital preservation
  
  This journal uses the LOCKSS system (https://www.lockss.org/) to create an archiving system distributed among collaborating libraries, allowing them to create permanent journal archives for preservation and restoration purposes. The LOOKSS editorial manifesto page is as follows: https://revistascientificas.us.es/index.php/IROCAMM/lockss
  
  In addition to the usual multiple and versioned backup procedures, the journal's content is replicated in the University of Seville's institutional repository (US Research Depot - IDUS). The journal's homepage in the aforementioned repository is: https://idus.us.es/handle/11441/76881
2. Interoperability protocols
  
  The journal implements the OAI-PMH protocol (Open Archives Initiative Protocol for Metadata Harvesting, https://www.openarchives.org/pmh/), a mechanism for collecting metadata from repositories. This feature can be checked by the following request: https://revistascientificas.us.es/index.php/IROCAMM/pages/view/oai
Ethical aspects of publication

IROCAMM - International Review Of Communication And Marketing Mix, in line with the recommendations of major international bodies, such as the Committee on Publication Ethics (COPE), considers it necessary and important to promote ethical publishing and observes the following ethical principles throughout the publishing process
- The freedom of expression of authors, attention to diversity and minorities
- The freedom of decision of the evaluators and the publisher. Editorial decisions shall always be communicated to authors in a reasoned manner. Public information on the complaints procedure in the event of disagreement can be found in the section of the site entitled "About the Journal/Peer Review Process".
- The gender balance in the composition of the various boards of the journal
- The commitment to ensure accessibility to users with text-only browsers or assistive devices, activating the tools offered by the open journal system.
- The responsibility of the editor to preserve the anonymity of authors and reviewers during the review process.
- The commitment to confidentiality of data and texts by reviewers and editors. The author's commitment to internationally accepted guidelines when research involves people or animals.
- The recognition of conflicts of interest, if they exist. In these cases, COPE flowcharts should be followed.
- Citation handling practices are discouraged.
- The auditable recording of all interactions.
- In cases of dispute over authorship, the revision process or publication of the text will be suspended until it is resolved.
- The assignment of rights is made under the Creative Commons – No comercial - Attribution Share Alike 4.0 license (CC BY-NC-SA 4.0).
- The moral and ethical responsibility of the authors is implied:
  1. Consistency and reliability in the research: it must be responsible and legal, carefully worked, use correct methods of analysis, guarantee the results and present it properly.
  2. Honesty: no lies or falsifications or manipulation of data.
  3. Original: not published in another country or language, not presented simultaneously to more than one publication without the editors having agreed to co-publication by pointing it out in the text, subject to intellectual property laws citing identifiable primary sources. The anti-plagiarism procedure followed by the journal can be consulted at this link.
  4. Transparency: Transparent with research funding sources, including direct and indirect financial support, provision of equipment or materials, or other support.
  5. Accountability: Authors should conform to established publishing standards. They should collaborate by making quick and agile corrections. They should respond to acceptance or rejection and to the reviewers' suggestions.
- Indications about co-authorship. The degree of participation in the study will depend on the simultaneous presence of these conditions: intervention in all phases (structure, writing and review), coordination with the other authors, contribution to obtaining funds, data collection and analysis. The order of signature will be decided by consensus and in advance. The author is the one who assumes public responsibility for the content of the article. Researchers with minor contributions would only appear in the acknowledgements.
- The quality of the texts is based on the anonymous peer review process and the option of correspondence with the editor or comments to the articles where other professionals not directly linked to the review process can express their opinions contributing to the recognition of the scientific contributions of what has been published.
These indications are an extract from TUR-VIÑES, Victoria; FONSECA-MORA, M. Carmen; GUTIÉRREZ-SAN MIGUEL, Begoña (2012). "Ethics of scientific publication: initiatives and recommendations". El profesional de la información, vol.21, September-October, nº5, pp. 491-497. http://dx.doi.org/10.3145/epi.2012.sep.07

The review subscribes the COPE and Wiley (2014) Good Practice Protocols.

Anti-plagiarism Politics

IROCAMM - International Review Of Communication And Marketing Mixholds an anti-plagiarism policy that ensures that all published works are unpublished, through the professional application of cross-checks, thus guaranteeing the originality of all manuscripts. This anti-plagiarism policy ensures standards of originality in this journal with a high international impact, in order to guarantee innovative and impactful scientific production. Authors and reviewers also have a set of specific tools to detect plagiarism: Turnitin, Grammarly, Plagium, Copionic, WriteCheck, PaperRater, Plagarisma.net, Viper, Plagarism... free access or licensed platforms that monitor originality and control plagiarism.

Therefore, a similarity report (percentage of plagiarism of the text) resulting from checking the text of the article in any anti-plagiarism application (TURNITIN, VIPER, PLAGIARISM CHECKER or any of the aforementioned) must be attached. Similarity reports with a similarity percentage higher than 10% (excluding references used in the text) will result in the rejection of the text. Not required for reviews but check this box anyway so that the system will allow you to continue.



Quality Indicators

IROCAMM - International Review Of Communication And Marketing Mix guarantees a rigorous and transparent anonymous peer review system through an International Review Board (IRRC) of researchers from several countries, specializing in audiovisual communication and advertising and marketing and market research... As a journal of excellence, a guarantee model is implemented with a tight and demanding process in which each article is subjected to a minimum of two blind reviews by experts in the field, excluding inbreeding and always aiming at the dissemination of original knowledge with international projection.

IROCAMM - International Review Of Communication And Marketing Mix guarantees the quality of the editorial process through the Science and Technology Foundation (FECYT) as soon as it begins to work. The scientific rigor of the texts will be complemented by an editorial accuracy based on the work of reviewers, stylistic department, professional layout and adaptation to different online edition formats (ePub, issue, preprint and print formats). The journal will offer a serious and rigorous editorial process, accessible on the web and transparent for the author throughout the process, explained in detail with downloadable documents: regulations, pre-submission check, submission format, citation rules, standardization of author credits and emails, submission manual, cover letter, revision protocol...

The journal is also indexed in the databases and repositories indicated in the indexing.

Editorial Practices on Gender Equality

IROCAMM - International Review Of Communication And Marketing is committed to gender policies that lead to real equality between men and women in our society. This commitment takes the form of several fundamental actions.

1. Editorial participation

The journal will adopt measures to ensure a balanced editorial composition of men and women that is reflected both in the different bodies of the journal and in the participation of the people who evaluate the papers.

2. Use of inclusive language

IROCAMM - International Review Of Communication And Marketing recommends the use of inclusive language in scientific articles that takes into account the presence and situation of women in society and that is in accordance with the principle of gender equality. In this sense, it is advisable to replace the use of the generic masculine to designate all persons in the class or group, whether men or women, with terms of generic value, to use explanatory syntagms or, when none of the above is possible, to use split formulas.

For a more concrete development of alternatives and proposals for use, we recommend consulting the United Nations website: Gender Inclusive Language.

3. Sex and gender in research

Research should avoid gender stereotypes and biases that adopt the masculine as the universal referent, exacerbate biological differences or naturalise socially constructed differences. Likewise, they should consider the sex variable in any type of research on people, animals, tissues or cells, that is to say:

Reflect and make informed decisions on the sex composition of samples and report the sex of the research subjects.
To analyse the differences within each sex and to present the results disaggregated by sex.

In this regard, it is recommended to consult the manual: Gender in Research.



Reviewers Committee

The review committee is made up of collaborators of recognized competence in the subject matter of each article. Reviewers are selected according to criteria of affinity, recognition and research career in the subject matter of the text to be reviewed. Doctors are always selected. On occasion, professionals of recognized reputation in the field have been used.

IROCAMM - International Review Of Communication And Marketing Mix has different databases of experts in the field. It is taken into account that the reviewer does not belong to the same institution as the author of the text to be reviewed and an attempt is made to avoid conflict of interest.

The functions of the committee of reviewers are to ensure the quality of the texts published in the journal and to adequately motivate the decisions of evaluation of the article.

The editorial team follows up on each reviewer by establishing a quality process in the review of manuscripts to guarantee compliance with deadlines, preservation of anonymity, motivation of decisions and information to the author.

Collaborations are certified each year, at the end of the review process.

We thank all collaborating reviewers for their selfless and rigorous work. We highlight their didactic role in the improvement of the texts published in the journal. Their considerations are always valuable and highly appreciated by the authors.

Some have collaborated by reviewing more than one text.

To all of them: THANK YOU.

See reviewers 2026

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See reviewers 2019

See reviewers 2018



Published articles citation

You can find all the details in the journal's Google Scholar profile. To see the detail of each quote received, you can click on the number located in the column "Quoted by".

You can also check the h index of IROCAMM - International Review Of Communication And Marketing Mix.



Next Issues Call For Papers



Guidelines for authors



Funding policy: Authors Fees

IROCAMM - International Review Of Communication And Marketing Mix does not charge any fee to its authors for publishing in the journal. The journal provides diamond open access, so publication is free and open at no cost to readers or authors (no APCs included).



Open access and re-use of content policy

This is an open access journal, which means that all content is freely available at no charge to individuals or their institutions. You may read, download, copy, distribute, print, search or link to the full text of articles, or use them for any other lawful purpose, without seeking prior permission from the publisher or the author. These terms are set out in accordance with the Budapest Open Access Initiative statement.

The contents of the journal are available immediately upon publication and no prior registration is required to access them.



Translators

IROCAMM invites authors to contribute their own translations into other languages. However, if authors so wish, the journal has a database of translation companies specializing in communication research, advertising and marketing mix.



Submissions

Editorial Policy on the use of AI

Content distribution policy

The contents of the journal are immediately available from the moment of publication and no prior registration is required to access them. As indicated in the Open Access and Content Reuse Policy section, IROCAMM is an open access journal, it is freely available without charge and the full text of articles may be read, downloaded, copied, distributed, printed, searched, linked or used for any other lawful purpose, without prior permission from the publisher or the author, following the Budapest Open Access Initiative.

In any case, a commitment of interaction with the authorship is required, including the assignment of rights and ethical commitment, the acceptance to send the text for review, the reading of the text by two blind authors, and the invitation to dissemination in networks and other media dissemination strategies.