Event manager professional profile

Abstract

The purpose of this research is to analyze the professional profile of the event manager in the Spanish business world. Through a qualitative exploratory methodology based on a review of the literature and in-depth interviews with event professionals, the aim is to obtain data about their functions, their position in the organizational, their training, competencies and capabilities, and their future. The results show that this is a profession that is well established in the business world, who report hierarchically to the communications or marketing departments, with a long experience and qualified training, accompanied by great team management skills, organization, leadership, creativity, planning and stress management, communication skills and a very promising future. All of this has led to the main conclusion that the event manager has managed to direct the communication strategy of his company through events, and that, after many years of claims, his figure has evolved to a strategic role, away from a role oriented exclusively to the logistics and production of the event.