Place marketing, felicidad y estructura de la comunicación. Revisión y contexto del de consumo en materia de bienestar
Portada Vol 7, Nu´mero 2. Fondo de diana.
PDF (English)

Palabras clave

Communication
Consumption
Happiness
Marketing
Structure
Wellbeing Comunicación
Consumo
Felicidad
Marketing
Estructura
Bienestar

Cómo citar

Fernández-Ossó Fuentes, M., & Sánchez-Gey Valenzuela, N. (2024). Place marketing, felicidad y estructura de la comunicación. Revisión y contexto del de consumo en materia de bienestar: Revisión y contexto del de consumo en materia de bienestar. IROCAMM - International Review Of Communication And Marketing Mix, 7(2), 51–66. https://doi.org/10.12795/IROCAMM.2024.v07.i02.03
Recibido 2024-07-16
Aceptado 2024-07-22
Publicado 2024-07-31

Resumen

La presente investigación parte de los conceptos de marketing y felicidad en el sector del bienestar, pensando en el consumidor y estudiando la felicidad del consumidor estimulada a través del consumo de productos y de la estructura mediática observada a través de la planificación de medios y soportes. La metodología usada es la de cuantitativa de encuestas, a través de una muestra de un total de 384 consumidores y trabajadores de empresas, donde se identifican factores internos y externos relacionados con la felicidad que impulsan un ciclo de consumo continuo a medida que los consumidores buscan satisfacción en productos con características novedosas. Los resultados apuntan a un alto impacto emocional en el marketing, sugiriendo estrategias para las empresas y su relación con sus públicos.

https://doi.org/10.12795/IROCAMM.2024.v07.i02.03
PDF (English)

Citas

Adedeji, A.; Olonisakin, T.T.; Buchcik, J.; Idemudia, E.S. (2023). 'Socioeconomic status and social capital as predictors of happiness: evidence and gender differences', Humanities and Social Sciences Communications, 10(1). https://doi.org/10.1057/s41599-023-01606-0

Barquero-Cabrero, J.D.; Caldevilla Domínguez, D.; Barrientos Báez, A.; GonzálvezVallés, J.E. (2022). 'Social Networks as a vehicle for Happiness Management in University Governance', Corporate Governance (Bingley), 22(3), 521-535. https://doi.org/10.1108/CG-05-2021-0182

Bodhi, R.; Singh, T.; Joshi, Y.; Sangroya, D. (2022). 'Impact of Psychological Factors, University Environment and Sustainable Behaviour on Teachers' Intention to Incorporate Inclusive Education in Higher Education', International Journal of Educational Management, 36(4), 381-396. https://doi.org/10.1108/IJEM-02-2020-0113

Brand-Gruwel, S.; Wopereis, I.; Vermetten, Y. (2005). 'Information Problem Solving by Experts and Novices: Analysis of a Complex Cognitive Skill', Computers in Human Behavior, 21(3), 487-508. https://doi.org/10.1016/j.chb.2004.10.005

Braun, E. (2008). City Marketing Towards an integrated approach ERIM PhD Series Research in Management (E. Braun, Ed.). Erasmus Universiteit Rotterdam. www.b-en-t.nl

Burhanudin, B. (2023). 'Masstige Marketing: Addressing Short-Term and Long-Term Happiness', International Journal of Consumer Studies. https://doi.org/10.1111/ijcs.12893

Casais, B., & Poço, T. (2023). Emotional branding of a city for inciting resident and visitor place attachment. Place Branding and Public Diplomacy, 19(1), 93–102. https://doi.org/10.1057/s41254-021-00231-5

Castillo-Abdul, B.; Pérez-Escoda, A.; Civila, S. (2022). 'Social Media Fostering Happiness Management: Three Luxury Brands Case Study on Instagram', Corporate Governance (Bingley), 22(3), pp. 491-505. https://doi.org/10.1108/CG-05-2021-0201

Chang, Y.; Durante, K.M. (2022). 'Why Consumers have Everything but Happiness: An Evolutionary Mismatch Perspective', Current Opinion in Psychology, 46. https://doi.org/10.1016/j.copsyc.2022.101347

Chen, K., Guaralda, M., Kerr, J., & Turkay, S. (2022). Digital intervention in the city: a conceptual framework for digital placemaking. Urban Design International. https://doi.org/10.1057/s41289-022-00203-y

Cheung, C.M.; Bowen, P.; Cattell, K.; Davis, J. (2022). 'How the Well-Being of Construction Professionals Mediates the Effect of Work-Life Balance on Their Commitment to the Organization', Journal of Management in Engineering, 38(4). https://doi.org/10.1061/(ASCE)ME.1943-5479.0001053

Chew, L., Loke, L., & Hespanhol, L. (2020). A Preliminary Design Vocabulary for Interactive Urban Play: Analysing and Composing Design Configurations for Playful Digital Placemaking. Pervasive Health: Pervasive Computing Technologies for Healthcare, 11–24. https://doi.org/10.1145/3441000.3441064

Clifton, S.; Llewellyn, G.; Shakespeare, T. (2020). 'Faith, Spirituality, and Living the Good Life with Quadriplegia', Psychology of Religion and Spirituality, 12(3), 356-365. https://doi.org/10.1037/rel0000215

Datu, J.A.D.; King, R.B.; Valdez, J.P.M. (2017). 'The Academic Rewards of Socially-Oriented Happiness: Interdependent Happiness Promotes Academic Engagement', Journal of School Psychology, 61, 19-31. https://doi.org/https://doi.org/10.1016/j.jsp.2016. 12.004

Dhiman, S.K. (2021). 'More than Happiness: A Stoic Guide to Human Flourishing', in The Palgrave Handbook of Workplace Well-Being: With 80 Figures and 92 Tables. https://doi.org/10.1007/978-3-030-30025-8_51

Fanning, A.L.; O'Neill, D.W. (2019). 'The Wellbeing-Consumption paradox: Happiness, Health, Income, and Carbon Emissions in Growing Versus Non-Growing Economies', Journal of Cleaner Production, 212, 810-821. https://doi.org/10.1016/j.jclepro.2018.11.223

Fernandez-Osso Fuentes, M. J., Keegan, B. J., Jones, M. V., & MacIntyre, T. E. (2024). Conceptualizing digital placemaking in nature for wellbeing. Technological Forecasting and Social Change, 204. https://doi.org/10.1016/j.techfore.2024.123440

Fernandez-Osso Fuentes, M.; Keegan, B. J.; Jones, M. V; MacIntyre, T. (2022). Digital placemaking, health & wellbeing and nature-based solutions: A systematic review and practice model. Urban Forestry & Urban Greening, 79, 127796. https://doi.org/10.1016/j.ufug.2022.127796

Foncubierta-Rodríguez, M.-J. (2021). 'Influence of the Entrepreneur's Personal Values in Business Governance Style and their Relationship with Happiness at Work', Corporate Governance (Bingley). https://doi.org/10.1108/CG-05-2021-0197

Foth, M. (2017). Some thoughts on digital placemaking. In L. Hespanhol, M. Hank. Haeusler, Martin. Tomitsch, & Gernot. Tscherteu (Eds.), Media architecture compendium : digital placemaking (pp. 203–205). Avedition.

Franklin, R.; Tordini, C. (2022). 'A Framework for Family Wealth and Well-Being', in Wealth of Wisdom: Top Practices for Wealthy Families and Their Advisors. https://doi.org/10.1002/9781119827917.ch4

Galiano-Coronil, A.; Jiménez-Marín, G.; Elías Zambrano, R.; Tobar-Pesántez, L.B. (2021). 'Communication, Social Networks and Sustainable Development Goals: A Reflection from the Perspective of Social Marketing and Happiness Management in the General Elections in Spain', Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.743361

Ghorbanzadeh, D., Prasad, K. D. V., Prodanova, N. A., Muda, I., Suryono, J., & Yuldasheva, N. (2023). Exploration of the concept of brand love in city branding: antecedents and consequences. Place Branding and Public Diplomacy. https://doi.org/10.1057/s41254-023-00312-7

Halegoua, G., & Polson, E. (2021). Exploring ‘digital placemaking.’ Convergence, 27(3), 573–578. https://doi.org/10.1177/13548565211014828

Hernández García de Velazco, J. J.; Ravina Ripoll, R.; Chumaceiro Hernandez, A. C. 2020. Relevance and Social Responsibility of Sustainable University Organisations: Analysis from the Perspective of Endogenous Capacities, Entrepreneurship and Sustainability Issues, 7(4): 2967-2977. https://doi.org/10.9770/jesi.2020.7.4(26)

Hu, X.R.; Zhao, J.; Li, J.; Bairner, A. (2023). 'Why Join the Navy when you can be a Pirate? A study of Chinese Audience’s Willingness to pay for the Live Streaming of the Premier League', Sport in Society, 26(3), 454-473. https://doi.org/10.1080/17430437.2022.2137406

Huo, H.; Ahmad, F.Sh.; Teoh, B. (2024). 'Factors Affecting Consumers’ Organic Food Purchase Behavior: A Systematic Literature Review and Future Research Agenda', Environment and Social Psychology, 9(2). https://doi.org/10.54517/esp.v9i2.1892

Huo, H.; Sh. Ahmad, F.; Teoh, B. (2023). 'Evaluating the Purchasing Behavior of Organic Food Among Chinese Consumers', Young Consumers, 24(6), 669-685. https://doi.org/10.1108/YC-04-2023-1721

Iqbal, N.; Dar, K.A. (2022). 'Gratitude Intervention and Subjective Well-Being in Indian Adolescents: Examining the Moderating Effects of Self-Esteem', Child Indicators Research, 15(1), 263-278. https://doi.org/10.1007/s12187-021-09871-8

Jiménez-Marín, G.; Galiano-Coronil, A.; Tobar-Pesántez, L. B. (2022). 'Organisational Communication and Social Marketing Strategies Targeting Spanish Consumers of fashion. Sustainability as a Form of Happiness Management', Corporate Governance (Bingley), 22(3), 506-520. https://doi.org/10.1108/CG-05-2021-0187

Karge, T. (2018). Placemaking and urban gardening: Himmelbeet case study in Berlin. Journal of Place Management and Development, 11(2), 208–222. https://doi.org/10.1108/JPMD-10-2017-0109

Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Branding, 1(1), 58–73.

Kim, A. (2022). 'The Paradox in Happiness Sales: How can Happiness Primes Backfire?', Journal of Business Research, 146, 540-552. https://doi.org/10.1016/j.jbusres.2022.04.001

Kim, H.T. (2021). 'Do Managers' Emotional Intelligence Matter for some Business Practices?', Economics and Business Letters, 10(3), 200-207. https://doi.org/10.17811/ebl.10.3.2021.200-207

Li, Y., & Alencar, A. (2022). A tale of two cities: digital place-making and elderly Houniao migration in China . Journal of Ethnic and Migration Studies, 1–18. https://doi.org/10.1080/1369183x.2022.2115630

Morrison, J. (2021). Digital Placemaking Guide. CALVIUM. https://calvium.com/resources/digital-placemaking/

Najafi, P., Mohammadi, M., Le Blanc, P. M., & Van Wesemael, P. (2021, June 1). Experimenting a Healthy Ageing Community in Immersive Virtual Reality Environment: The Case of World’s Longest-lived Populations. 2021 17th International Conference on Intelligent Environments, IE 2021 - Proceedings. https://doi.org/10.1109/IE51775.2021.9486595

Núñez-Barriopedro, E.; Cuesta-Valiño, P.; Gutiérrez-Rodríguez, P.; Ravina-Ripoll, R. (2021). 'How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations from the Constructs: Consumer Satisfaction, Engagement, and Meaningful', Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.653034

Oliveira, M.R.A.D.; Baba, M.M.; Silva, J.A.D. (2023). 'The Impact of Emotional Intelligence and Leadership in Pandemic Times', in Emotional Intelligence for Leadership Effectiveness: Management Opportunities and Challenges during Times of Crisis. Routledge.

Ravina-Ripoll, R.; Ahumada-Tello, E.; Gálvez-Albarracín, E. J. (2019). 'Happiness as a Predictor of Academic Performance in University Students. A Comparative Analysis Between Mexico and Spain', Cauriensia, 14, 407-426. https://doi.org/10.17398/2340-4256.14.407

Ravina-Ripoll, R.; Foncubierta-Rodríguez, M.-J.; López-Sánchez, J.A. (2021b). 'Certification Happiness Management: An Integral Instrument for Human Resources Management in post-COVID-19 era', International Journal of Business Environment, 12(3), 287-299. https://doi.org/10.1504/IJBE.2021.116606

Ravina-Ripoll, R.; Romero-Rodríguez, L.M.; Ahumada-Tello, E. (2022). 'Workplace Happiness is a Trinomial of Organisational Climate, Academic Satisfaction and Organisational Engagement', Corporate Governance (Bingley), 22(3), 474-490. https://doi.org/10.1108/CG-12-2020-0532

Ravina-Ripoll, R.; Tobar-Pesantenz, L.B.; Galiano-Coronil, A.; Marchena-Domínguez, J. (2021a). 'Happiness Management and Social Marketing: A Wave of Sustainability and Creativity', in Happiness Management and Social Marketing: A Wave of Sustainability and Creativity. https://doi.org/10.3726/b17867

Sánchez-Gey Valenzuela, N.; Jiménez-Marín, G.; Mancinas-Chávez, R. (2023). La estructura de la producción televisiva en Andalucía como base del tejido empresarial regional. Investigaciones Regionales-Journal of Regional Research, (56), 91-107. https://doi.org/10.38191/iirr-jorr.23.012

Sánchez-Vázquez, J. F., Sánchez-Ordóñez, R., & Jimbo Días, J. S. (2019). Happiness Management»: Revisión de literatura científica en el marco de la felicidad en el trabajo. Retos Revista de Ciencias de La Administración y Economía, 9(18), 259–271. https://doi.org/10.17163/ret.n15.2018.05

Shrum, L.J.; Fumagalli, E.; Lowrey, T.M. (2023). 'Coping with Loneliness Through Consumption', Journal of Consumer Psychology, 33(2), 441-465. https://doi.org/10.1002/jcpy.1329

Suárez-Perales, I.; Valero-Gil, J.; Leyva-de la Hiz, D.I.; Rivera-Torres, P.; Garcés-Ayerbe, C. (2021). 'Educating for the Future: How Higher Education in Environmental Management Affects Pro-Environmental Behaviour', Journal of Cleaner Production, 321. https://doi.org/10.1016/j.jclepro.2021.128972

Tanzer, J.R. (2021). 'Developing Authentic Happiness: Growth Curve Models to Assess Lifelong Happiness', Journal of Positive Psychology, 16(1), 11-19. https://doi.org/10.1080/17439760.2019.1689419

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.

Derechos de autor 2024 IROCAMM - International Review Of Communication And Marketing Mix

Descargas

Los datos de descargas todavía no están disponibles.

Métricas

Cargando métricas ...