Propuesta de un código de buenas prácticas para el tratamiento informativo sobre la Unión Europea en medios locales
DOI:
https://doi.org/10.12795/Ambitos.2024.i66.01Palavras-chave:
periodismo local, información de calidad, transferencia, buenas prácticas, Unión EuropeaResumo
La Unión Europea (UE) constituye un actor político de máxima influencia en el territorio de las diferentes áreas locales europeas. Sin embargo, la relevancia de las instituciones comunitarias no ha venido acompañada tradicionalmente de coberturas informativas acordes, especialmente a escala local y regional, lo que ahonda en la existencia de un déficit democrático y comunicativo. Teniendo en cuenta la intrínseca función social de los medios de proximidad y el concepto de periodismo de calidad, el presente manuscrito aborda la construcción de un decálogo de recomendaciones mediante una estrategia de investigación mixta sobre estudios de casos en medios locales, combinando entrevistas semiestructuradas y análisis de contenido. El objetivo es proporcionar una herramienta analítica de buenas prácticas, que permita evaluar la calidad del tratamiento mediático del proyecto europeo y sirva a la vez como instrumento de transferencia. A partir de resultados prácticos sobre la escasez y fragmentación de la información europea, la propuesta actual define ocho variables sobre las que actuar, considerando la colisión entre la autovaloración positiva de los periodistas y las prácticas escasamente especializadas en torno a la UE. Nuestra principal contribución se orienta a la posibilidad de analizar y mejorar la pertinencia de los contenidos periodísticos locales, de acuerdo con la pretensión de construir una comunidad de ciudadanos debidamente informada acerca del proyecto europeo. El índice de buenas prácticas sugerido conforma así un modelo ideal para el desarrollo comunicativo de la Esfera Pública Europea.
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