Mediation in literary journalism: the case of Roberto Bolaño

Abstract

This research analyzes the information related to Roberto Bolaño in the generalist media, as a case study to learn how the processes of media reinterpretation that journalism introduces when dealing with literature are developed. Through a content analysis, the 200 stories that three Spanish newspapers: El País, El Mundo and ABC and the Chilean La Nación have published about a writer who has won awards, critical prestige and great commercial success are analyzed. The study reveals that the Chilean author is a journalistic character due to the notoriety that the press gives him, although each newspaper has different selection criteria; in fact, the controversial change of publisher made by the widow was ignored by some media, which can be explained by the relations of the press with the publishing sector. In any case, a very positive image of the writer prevails, especially among Spanish newspapers, with attributes and evaluations that elevate him as a great universal author. Bolaño appears in the press not only when his works are published or republished, but also on the occasion of awards, exhibitions, or other tributes, confirming the routine of highlighting the social chronicle of cultural events. Of his works, Los detectives Salvajes and 2666 stand out, the best-known books, mentioned as elements of identification of the author. Of special importance is his death, which marks the beginning of his media presence, another characteristic of cultural journalism that also helps to create the myth of the cursed author.