Journalistic credibility at stake: connection between propaganda and fake news
DOI:
https://doi.org/10.12795/Ambitos.2021.i53.12Keywords:
Fake news, Propaganda, Journalistic credibility, Algorithms, Artificial intelligenceAbstract
The issue is the emergence of fake news disturbing the democratic culture and discrediting journalism. The objective is to propose a reflection on how certain elements, common to the universe of propaganda, serve to think about the production flows of the fake news. It is considered, here, that the alignment of the fake news to the techniques of propaganda takes place in the processing and storage of information, the choice of the target audience and the consequent direction of the distribution of adulterated information, with the intention of modulating the thoughts of those selected and, in the end, affects journalistic credibility. For this purpose, a connection among propaganda, artificial intelligence algorithms and informational disorder is made. especially when it affects an audience that, without media education, does not have basic verification techniques to get to the truth of the facts. For the discussion around this set of phenomena, a bibliographical research was carried out, in order to tension theoretical perspectives that go deeper into these topics. Nowadays, propaganda especially in the political field (with strong help from digital marketing), has become sophisticated to the point of assuming responsibility for providing the basis for the spread of fake news and disinformation campaigns.
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