University and pandemic: communication in distance education and pandemic: communication in distance education

Authors

  • María Jesús Fernández Torres Malaga University
  • Rocío Chamizo Sánchez Malaga University
  • Rocío Sánchez Villarrubia Junta de Extremadura

DOI:

https://doi.org/10.12795/Ambitos.2021.i52.10

Keywords:

Educommunication, Higher Education, Interpersonal Communication, Educational Innovation, COVID-19

Abstract

The alarm state caused by COVID-19 hastily invaded our lives with not only political, economic or sanitary implications but with educational ones too. Education had to adapt itself to a new scenario where the ICTs assumed the leading role. Faculty and students had to adapt to distance education in an improvised way which neither of them were ready for, with subjects which were designed for a face-to-face education and not for an exclusively virtual education. This investigation intends to know the adaption of the Spanish universities to this new scenario, paying special attention to the communication between the faculty and students as the key for an effective education (Aliste 2007). An exploratory research with a structured survey is proposed as the methodological tool that is aimed to the Spanish educational campus community. Results show difficulties on the part of professors and students when facing the virtual learning and, at the same time, this results warn of the needs of the online education which are pre-sent in teaching plans to guarantee the effectiveness of the teaching-learning process. Faculty and learners point out the impoverishment of the didactic and social communication in online education developed during the state of alarm. The most used and best valued tools are the videoconference and the email.

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Author Biographies

María Jesús Fernández Torres, Malaga University

Doctor in Communication Sciences. She was the youngest doctor in Spain. Department of Audiovisual Communication and Advertising. Professor at the University of Malaga. Author of five books:Las Relaciones Públicas como gestión de la Comunicación en Movimientos Sociales. Análisis de la estrategia comunicativa de las ONG en España, Movimientos sociales y acción colectiva: pasado y presente, Protocolo y Relaciones Públicas, Protocolo de bolsillo: las reglas de oro y Atención al cliente, consumidor y usuario. She maintains great research activity and has articles in books and scientific journals. Reviewer and evaluator in national and international journals, participant in research groups. He belongs to the Editorial Board of the International Journal of Public Relations.

 

Rocío Chamizo Sánchez, Malaga University

University Professor of the Department of Audiovisual Communication and Advertising at Malaga University. Teaching in the degree of Advertising and Public Relations, as well as in the Inter-university Master in Strategic Management and Innovation in Communication. Member of the editorial team of the International Journal of Public Relations. Her main line of research focuses on the improvement of tourism and leisure communication focusing on the emerging communication models, with publications such as “Introducción a la Comunicación Turística. El valor de la imagen en la comercialización de productos turísticos” or “Gestión de la Comunicación en los Parques de Ocio de España”.

Rocío Sánchez Villarrubia, Junta de Extremadura

 

 

 

Professor in the Department of Modern Languages ​​at Mount St Mary’s College in Sheffield, England, for four years. Linguistic advisor in the infant and primary stages in the Community of Madrid, in an educational program in which the Ministry of Education and the British Council collaborate and currently a secondary school English teacher. Her lines of research are focused on higher education and non-university education, in this line highlighting the publications "Public Relations and Mobility Programs in Higher Education: Communication Trends and Strategies" and "Communication and digital literacy in education during COVID-19" .

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Published

2021-04-15

How to Cite

Fernández Torres, M. J., Chamizo Sánchez, R. ., & Sánchez Villarrubia, R. . (2021). University and pandemic: communication in distance education and pandemic: communication in distance education. Ámbitos. Revista Internacional De Comunicación, (52), 156–174. https://doi.org/10.12795/Ambitos.2021.i52.10

Issue

No. 52 (2021): Spring Edition

Section

MONOGRAPH

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