Gender violence on Twitter according to Vox in the regional elections of Andalusia
Gender violence on Twitter according to Vox in the regional elections of Andalusia
DOI:
https://doi.org/10.12795/Ambitos.2021.i51.08Keywords:
Comunicación política, Redes sociales, Internet, Vox, Twitter.Abstract
Political communication has changed after the appearance of the Internet and social net-works. In this sense, it is essential to understand that the communication landscape has been transformed. The main objective of the research is the use of Twitter as a tool for political communication, taking as a case study the far-right political party Vox regarding gender violence in the autonomous elections of Andalusia in 2018.
The methodological design is qualitative and quantitative by analyzing the official Twitter accounts of Vox, Santiago Abascal (president of the party) and Francisco Serrano, candidate for the Andalusian regional elections of 2018. For this, the statistical program SPSS has been used in which they have been analyzed more than
1000 tweets related to a topic of great relevance to the party such as gender violence and the content analyses.
The results obtained show that gender violence is a topic discussed on Twitter by the three profiles analyzed, although the dissemination and periodicity of updates on this topic are different from each other. As a main conclusion, it can be advanced that Vox has made an exceptional use of Twitter as a discursive narrative tool. Similarly, gender violence does not appear on social networks as often, although in the case of the Andalusian candidate it is a recurring theme in his interventions on Twitter.
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