Las estrategias digitales de las operadoras de televisión, nuevos modelos de negocio e Internet
Keywords:
Operadoras de televisión, Internet, redes sociales, modelos de negocio.Abstract
La industria de la Comunicación se está enfrentando a una multitud de cambios fruto de las innovaciones tecnológicas. Más allá de la digitalización en la producción, distribución y consumo de la información, la irrupción de Internet está produciendo cambios definitivos. La configuración de la Red como un medio social obliga a las empresas de televisión españolas a incluirlo dentro de sus estrategias digitales. La presente investigación tiene como objetivo el estudio de las estrategias de las cadenas de televisión nacionales en la Red
Downloads
Metrics
References
ANGHERN, A.): “Designing mature Internet business strategies: The ICDT Model”, European Management
Journal, Vol. 15, n. 4, (agosto 1997), pp. 361-369.
BOWLING, L & CHAN-OLMSTED, M.): “Enhanced TV as brand extension: TV viewers’ perception of enhanced
TV features and TV Commerce on broadcast networks’ web sites”, The International Journal on Media
Management, Vol. 3, n. IV, (noviembre 2001), pp. 202-212.
CAMPOS FREIRE, F.: “Las redes sociales trastocan los modelos de los medios de comunicación tradicionales
Revista Latina de Comunicación Social, 63, (2008) pp. 287-293.
CARTER, M.: TV and social media: fighting for dominance en New Media Age. [en línea]. 16 de abril de 2009, p.
CEA ESTERUELAS, M. N.: “Modelo de negocio de la empresa periodística en Internet: El caso de Prisa”,
Revista Latina de Comunicación Social, 64, (2009), pp. 938-950.
CHAN-OLMSTED, Sylvia M. & JUNG, J.; “Strategizing the net business: How the US television networks
diversify, brand and compete in the age of Internet”, The International Journal on Media Management, , Vol. 3, n.
IV, (noviembre de 2001), pp. 213-225.
______ y HA, L.: “Internet business models for broadcasters: how television stations perceive and integrate the
Internet”, Journal of Broadcasting & Electronic Media, Vol. 47, nº 4, (diciembre de 2003), pp. 597-616.
ENLI, G. S.: “Redefining Public Service Broadcasting: Multi-Platform Participation”, Convergence: The
International Journal of Research into New Media Technologies, Vol. 14, n.1, (febrero de 2008), pp105–120.
EUROPEAN BROADCASTING UNION (EBU-UER) (2007): Broadcasters and the Internet. EBU Members’
Internet Presence, Distribution Strategies, Online Consumption Trends, Social Networking and Video Sharing
Communities. Disponible en línea en
http://www.ebu.ch/CMSimages/en/Broadcasters%20and%20the%20Internet%20_Full%20report_eng_tcm6-
pdf (Consultada el 06/06/2011).
KONERT, B.: Broadcasters’ Internet engagement: from being present to becoming successful, En NOAM, E.;
GROEBEL, J; GERBARG, D. (eds.) (2003): Internet Television. Londres: Lawrence Erlbaum Associates, pp 81-
LIODICE, B.: “10 Technological advances marketers can’t live without”, Advertising Age. Vol. 81, n. 27,
(diciembre de 2010), p. 18.
MEDINA, M. y OJER, T.: “Valoración del servicio público de televisión. Comparación entre la BBC y TVE”,
Revista Latina de Comunicación Social, nº 64, (2009), pp. 275- 299.
MINDLIN, A.: Channel surfing while surfing the net en The New York Times [en línea], 5 de abril de 2010.
MONTPETIT, M. J.: “Your content, your networks, your devices: Social networks meet your TV Experience”,ACM Computers in Entertainment, Vol. 7, n. 3, Art. 34, (septiembre de 2009).
PÉREZ DE SILVA, J. (2000): La televisión ha muerto . Barcelona: Gedisa
______ y SANTOS DÍEZ, Teresa: “Las televisiones locales del País Vasco en Internet”, Revista Latina de
Comunicación Social, n. 64, (2009), pp. 192- 202.
PFEIFFER, M & ZINNBAUER, M.; “Can Old Media enhance New Media? How traditional advertising pays off for
an online social network”, Journal of Advertising Research , Vol. 50, n. 1, (marzo de 2010), pp. 42-49.
PONIEWOZIK, J.: The World Wide Living Room en Time [en línea], 22 de marzo.
WATERMAN, D.; “Business models and program content”. En NOAM, E.; GROEBEL, J; GERBARG, D. (eds.)
(2003): Internet Television. Londres: Lawrence Erlbaum Associates, pp. 61-80.
WANG, A: “Branding over mobile and internet advertising: the cross-media effect”, International Journal of Mobile
Marketing, Vol.2, n. 1, (junio de 2007), pp. 34-42.
Downloads
Published
How to Cite
Issue
Section
License
Ámbitos. Revista Internacional de Comunicación is an open access journal, which means that all content is freely available at no charge to the user or their institution. Users may read, download, copy, distribute, distribute, print, search or link to the full text of articles, or use them for any other lawful purpose, without seeking prior permission from the publisher or author. This definition of open access is in accordance with the Budapest Open Access Initiative (BOAI).
Unless otherwise noted, all content in the electronic edition is distributed under a "Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License". You can consult the informative version and legal text of the licence here. This should be expressly stated in this way where necessary.
In case of acceptance of the manuscript, the authors cede the rights of the work for its publication to Ámbitos. Revista Internacional de Comunicación under the Attribution-NonCommercial-ShareAlike 4.0 International license contract (CC BY-NC-SA 4.0). The authors retain copyright and third parties are authorised to copy, distribute and make use of the work, provided they comply with the terms and conditions set out in the licence
- Cite the authorship and the original source of publication (journal, publisher and URL of the work).
- Do not use them for commercial purposes.
- If you remix, transform or create from the material, you must release your contributions under the same license as the original.
More information can be found at https://creativecommons.org/licenses/by-nc-sa/4.0/deed.es
- Abstract 133
- PDF (Español (España)) 119
