La influencia de la disponibilidad monetaria en la forma de los conjuntos de consideración de niños en etapa de operaciones concretas: el efecto de la redundancia en la elección
Keywords:
Conjuntos de consideración, consumidor infantil, decisión de compraAbstract
La literatura académica sobre los conjuntos de consideración y su participación en el comportamiento del consumidor es amplia y aborda el fenómeno desde las diversas perspectivas y disciplinas científicas. Las investigaciones realizadas han estudiado los conjuntos de consideración de compra en adultos. Este artículo procura ampliar la comprensión de los conjuntos en la población infantil y, en particular, su relación con la cantidad de dinero disponible para el consumo. Los resultados de la experimentación señalan una influencia en el número de bienes comprados pero una ausencia de correlación entre el dinero al que los niños tienen acceso y el grado de variedad en las marcas que componente sus conjuntos de consideración.Downloads
Metrics
References
ALBA, J. W.; HUTCHINSON, W.: “Dimensions of consumer expertise”. Journal of Marketing Research, vol.13
(1987), pp. 411-454.
AMBLER, T.; BRAEUTIGAM, S.; STINS, J.; ROSE, S.: “Salience and Choice: Neural Correlates of Shopping
Decisions”. Psychology and Marketing, vol.21 (2004), nº 4, pp. 247-261.
ARNAS, Y.: “The effects of television food advertisement on children’s food purchasing requests”, Pediatrics
International, vol.48 (2006), pp. 138-145.
BOWER, J. A.; SANDALL, L.: “Children as consumers – snacking behavior in primary school children”,
International Journal of Consumer Studies, vol.26 (2002), nº 1, pp. 15-26.
BUIJZEN, M.: “Reducing children’s susceptibility to commercials: mechanisms of factual and evaluative
advertising interventions”. Media Psychology, vol.9 (2007), pp. 411-430.
CALVERT, S. L.: “Children as consumers: advertising and marketing”. The future of Children, vol.18 (2008), nº 1,COATES, S. L.; BUTLER, L. T.; BERRY, D. C.: “Implicit memory: a prime example for brand considerations and
choice”. Applied Cognitive Psychology, vol.18 (2004), pp. 1195-1211.
GENSCH, D. H.; “A two-stage diseggregate attribute choice model”. Marketing Science, vol.6 (1987), nº 3, pp.
-239.
GORN, G. J.; FLORSHEIM, R.: “The effects of commercials for adult products on children”. Journal of Consumer
Research, vol.11 (1985), pp. 962-967.
HAUSER, J. R.; TOUBIA, O.; EVGENIOU, T.; BUFURT, R.; DZYABURA, D.: “Disjunctions of conjunctions,
cognitive simplicity, and consiedarions sets”. Journal of Marketing Research, vol.47 (2010), pp. 485-496.
HAUSER, J. R.; WERNERFELT, B.: “An evaluation costs model of consideration sets”. Journal of Consumer
Research, vol.16 (1990), pp. 393-408.
HITCHINGS, E.; MOYNIHAN, P. J.: “The relationship between television food advertisements recalled and
actual foods consumed by children”. Journal of Human Nutrition and Dietetics, vol.11 (1998), pp. 511-517.
HOWARD, J. A.; SHETH, J. N. (1969). The theory of buyer behavior. New York: John Wiley and Sons.
HOYER, W. E.: “An Examination of Consumer Decision Making for a Common Repeat Purchase Product”.
Journal of Consumer Research, vol.11 (1984), nº3, pp. 822-829.
HUTCHINSON, W. J.; ALBA, J. W.; EINSESTEIN, E. M.: “Heuristics and biases in data-based decision making:
effects of experience, training and graphical data display”. Journal of Marketing Research, vol.47 (2010), pp.
-642.
JACOBY, L. L.: “Perceptual Enhancement: Persistent Effects of an Experience”. Journal of Experimental
Psychology: Learning, Memory, and Cognition, vol.9 (1983), nº 1, pp. 21-38.
KAHNEMAN, D.; THALER, R. H.: “Utility Maximiaztion and Experienced Utility”. Journal of Economic
Perspectives, vol.20 (2006), nº 1, pp. 221-234.
KARDES, F. R.; KALYANARAM, G.; CHANDRASHEKARAN, M.; DORNOFF, R. J.: “Brand retrieval,
consideration set composition, consumer choice, and pioneering advantage”. Journal of Consumer Research,
vol.20 (1993), pp. 62-75.
KARDES, F. R.; SANBNMATSU, D. M.; CRONLEY, M. L.; HOUGHTON, D. C.: “Consideration Set overvaluation:
when impossibly favorable ratings of a set of brands is observed”. Journal of Consumer Psychology , vol.12
(2002), nº 4, pp. 353-361.
LAWLOR, M.; PROTHERO, A.: “Children’s understanding of television advertising intent”. Journal of Marketing
Management, vol.19 (2004), pp. 411-431.
MILLER, G. A.: “The magic number seven, plus or minus two: some limits on our capacity for processing
information”. The Psychological Review, vol.63 (1956), pp. 81-97.
MITRA, A.: “Advertising and the stability of consideration sets over muliple purchase occasions”. International
Journal of Research in Marketing, vol.12 (1995), pp. 81-94.
NEDUNGADI, P.: “Recall and consumer consideration sets: influencing choice without altering brand
evaluations”. Journal of Consumer Research, vol.17 (1990), pp. 263-276.
NOVEMSKY, N.; KAHNEMAN, D.: “The boundaries of loss aversion”. Journal of Marketing Research, vol.42
(2005), pp. 119-128.
PAULSSEN, M.; BAGOZZI, R. P.: “A self-regulatory model of consideration set formation”. Psychology and
Marketing, vol.22 (2005), nº 10, pp. 785-812.
PIAGET, J. (1981). Seis Estudios de Psicología. Undécima edición. Barcelona: Seix Barral.
PIAGET, J. (1975). Problemas de Psicología Genética. Tercera edición. Barcelona: Ariel.
ROBERTS, J.: “A grounded model of consideration set size and composition”. Advances in Consumer Research,
vol.16 (1989), pp. 749-757.
ROBERTS, J. H; LATTIN, J. M.: “Development and testing of a model of consideration set composition”. Journal
of Marketing Research, vol.28 (1991), pp. 429-240.
SHAPIRO, S.; MACINNIS, D. J.; HECKLER, S. E.: “The effects of incidental ad exposure on the formation of
considerations sets”. Journal of Consumer Research, vol.24 (1997), pp. 94-104.
SHOCKER, A. D.; BEN-AKIVA, M.; BOCCARA, B.; NEDUNGADI, P.: “Consideration set influences on consumer
decision-making and choice: issues, models and suggestions”. Marketing Letters, vol.2 (1991), nº 3, pp. 181-
STIGLER, G.: “The economics of information”. Journal of Political Economy, vol.69 (1961), pp. 213-225.
VARGAS, L.: “Procesamiento de información y familiaridad de marca”. Analisi: Cuaderns de Comunicacio i
Cultura, vol.30 (2003), pp. 225-240.
YOUNG, B.: “Does food advertising influence children’s food choices? A critical review of some of the recent
literature”. International Journal of Advertising, vol.22 (2003), pp. 441-459.
Downloads
Published
How to Cite
Issue
Section
License
Ámbitos. Revista Internacional de Comunicación is an open access journal, which means that all content is freely available at no charge to the user or their institution. Users may read, download, copy, distribute, distribute, print, search or link to the full text of articles, or use them for any other lawful purpose, without seeking prior permission from the publisher or author. This definition of open access is in accordance with the Budapest Open Access Initiative (BOAI).
Unless otherwise noted, all content in the electronic edition is distributed under a "Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License". You can consult the informative version and legal text of the licence here. This should be expressly stated in this way where necessary.
In case of acceptance of the manuscript, the authors cede the rights of the work for its publication to Ámbitos. Revista Internacional de Comunicación under the Attribution-NonCommercial-ShareAlike 4.0 International license contract (CC BY-NC-SA 4.0). The authors retain copyright and third parties are authorised to copy, distribute and make use of the work, provided they comply with the terms and conditions set out in the licence
- Cite the authorship and the original source of publication (journal, publisher and URL of the work).
- Do not use them for commercial purposes.
- If you remix, transform or create from the material, you must release your contributions under the same license as the original.
More information can be found at https://creativecommons.org/licenses/by-nc-sa/4.0/deed.es
- Abstract 118
- PDF (Español (España)) 88
