Short-form videos and their influence on the spread and acceptance of conspiracy theories

Authors

DOI:

https://doi.org/10.12795/Ambitos.2025.i68.10

Keywords:

social media, conspiracy theories, information overload, short videos, fake news, critical thinking

Abstract

In recent years, social media has become one of the main tools for the consumption and dissemination of information, and the implementation of short-format videos within them has helped this information exchange to take place more quickly. This literature review arises from the need to identify the role that short-form videos play in the acceptance and dissemination of false information, specifically conspiracy theories, among users of various social platforms. To accomplish this, different sources were reviewed, including scientific articles and books published between the years 2018 and 2024 that were related to conspiracy theories, the implementation of short-form videos in different social media, the use of critical thinking for the evaluation of information in social media, and the dissemination of false information through these media. This review, at first, establishes the conditions that a user needs for the acceptance and dissemination of conspiracy theories, as well as the consequences of the excessive consumption of short-form videos and how this can affect the evaluation of the information that reaches users. The findings indicate that excessive consumption of short-form videos can reduce critical thinking skills and promote the acceptance of conspiracy theories, especially in contexts of informational overload. Additionally, users who spread these theories were found to share common patterns, such as prolonged exposure to repetitive content and participation in echo chambers.

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Author Biographies

Diana A. Ruiz-Gonzalez, Autonomous University of Chihuahua

Diana A. Ruiz Gonzalez es investigadora mexicana y doctoranda en Educación, Artes y Humanidades, cuya labor se centra en el análisis del pensamiento crítico como herramienta para la detección de noticias falsas. Su trabajo se inscribe en una corriente de corte analítico, comprometida con los desafíos contemporáneos que plantea la circulación de la desinformación en la esfera digital. Su investigación explora no sólo los mecanismos de difusión de las noticias falsas, sino también las estrategias para su identificación y contención, contribuyendo así al fortalecimiento de una ciudadanía informada y consciente. Su enfoque conjuga claridad intelectual y sentido ético, rasgos esenciales en la construcción de una cultura crítica en el contexto actual.

Juan D. Machin-Mastromatteo, Autonomous University of Chihuahua

Dr. Juan D. Machin-Mastromatteo. Professor at the Autonomous University of Chihuahua (UACH, Mexico) and member of the National System of Researchers (Level 2). PhD in Information and Communication Science (Tallinn University, Estonia), Master in Digital Libraries and Learning (triple degree between Oslo University College, Norway; Tallinn University; and Parma University, Italy) and Bachelor in Librarianship (Central University of Venezuela). Specialist on information literacy, action research, evaluation of scientific production and bibliometrics, open access, digital libraries, and scientific publishing. He has more than 150 scientific publications among articles, books, chapters and editorials. He is the Editor in chief of Information Development (Sage), and the Associate Editor of Revista Estudios de la Información (UACH). He was also a Section Editor for the Encyclopedia of Libraries, Librarianship, and Information Science (Elsevier, 2025). He is a member of the editorial boards of The Journal of Academic Librarianship (Elsevier) and IE Revista de Investigación Educativa (Red de Investigadores Educativos de Chihuahua). In Information Development he published, from 2015 to 2020, the column Developing Latin America. In 2019 he created the Juantífico Project: videos on information, research, publication and scientific dissemination. Since 2022, he co-hosts the weekly InfoTecarios podcast. Since 2023 he publishes the School of Editors section in the Revista Estudios de la Información.

Javier Tarango, Autonomous University of Chihuahua

Javier Tarango es profesor en la Universidad Autónoma de Chihuahua (UACH, México) y Miembro del Sistema Nacional de Investigadoras e Investigadores (Nivel 2). Doctor en Educación por la Universidad Autónoma de Chihuahua, México (UACH); Grados de Maestría en Ciencias de la Información (Universidad de Guanajuato, México) y en Desarrollo Organizacional (Universidad de Monterrey, México). Profesor-Investigador de Tiempo Completo en la UACH desde 1996 en los programas académicos de Maestría en Innovación Educativa y Doctorado en Educación, Artes y Humanidades (ambos pertenecientes al Sistema Nacional de Posgrados [SNP] de la SECIHTI. Ha publicados 136 editoriales, artículos arbitrados e indizados, 24 libros de autoría y compilaciones, 46 capítulos de libro y ha dirigido 70 tesis principalmente de posgrado. Es líder del Cuerpo Académico Consolidado de Estudios de la Información. Es árbitro de más de 20 revistas internacionales y es editor en jefe de la Revista Estudios de la Información (UACH) y co-editor de Tecnociencia: Revista de Ciencia y Tecnología.

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Published

2025-10-15

How to Cite

Ruiz-Gonzalez, D. A., Machin-Mastromatteo, J. D., & Tarango, J. (2025). Short-form videos and their influence on the spread and acceptance of conspiracy theories. Ámbitos. Revista Internacional De Comunicación, (68), 186–200. https://doi.org/10.12795/Ambitos.2025.i68.10

Issue

Section

MISCELLANEOUS