The sustainability of participatory video as a community practice. The case of InsightShare
DOI:
https://doi.org/10.12795/Ambitos.2024.i63.01Keywords:
Community media, participatory video, sustainability, InsightShareAbstract
The academic discussion surrounding sustainability in the media has recently evolved significantly, particularly concerning alternative, community, and Third Sector media. In contrast to the economistic approach of sustainability analyses applied to commercial media and the assessment of public media in relation to political power influence, community media have mobilized a sustainability concept that encompasses aspects such as organizational structure, diversity within teams, and environmental balance. This article delves into participatory video as a community practice to explore the sustainability patterns it engages. It begins with an extensive literature review on sustainability in community media and a critical analysis of available literature on participatory video. On an empirical level, it examines the case study of InsightShare, a British organization that serves as a reference in participatory video practice. The text concludes that InsightShare’s sustainability revolves around prioritizing community relationships, both in terms of the organization’s internal functioning and its involvement in projects. InsightShare’s ability to pursue its mission under diverse circumstances and its role in facilitating autonomous experiences serve as an exemplary model of best practices concerning the broader conception of sustainability.
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