Humor in TikTok: a case study of five Spanish content creators
DOI:
https://doi.org/10.12795/Ambitos.2024.i64.09Keywords:
Humour, humour videos, TikTok, social media, generation ZAbstract
The aim of this research is to analyse the use made of humour on the social network TikTok, because the content published on this platform, which incites laughter, attracts a large audience, but not all videos choose the same way of making comedy, nor do they make use of the same technical resources. Therefore, this study has been approached using a quantitative approach. At the first level, an empirical analysis of data from twelve months (1st October 2021 to 31st September of 2022) of the TikTok accounts of the content creators in the sample was carried out (n=914). The following variables were prioritised: number of posts, views and audience interactions. On a second level, a content analysis of their publications was carried out (n=70). The Spanish content creators chosen for this deadpan are: animalize21, badbixsamantha, jorgeamor, gersanc_ and whereisleto. It is concluded that the most successful type of humour on TikTok is affiliative humour that makes comedy out of everyday situations. Additionally, this type of videos are especially dynamic, as all the technical elements that compose them work to accelerate the pace because the audience and the platform demand it.
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