Reflections of patriarchy in communication

Abstract

This article analyses some issues in which the presumptions of patriarchy are still perceived in communication. Specifically, it focuses on the construction of gender identity in the model of patriarchal heteronormativity and the treatment of gender violence. A micromachist (instances of male chauvinism) gaze persists, illustrating the persistence of an inequality that has been filtered through the times of political correctness. Reversing these cultural inertias requires communicative creativity in order to highlight other ways of approaching the problems, with a broader vision than the episodic account of these events that allows us to reach the cultural roots of these problems. The media manage the symbolic wealth of gender identities in the social imaginary. We propose an integrating vision of equality that overcomes the hierarchical vision between the qualities associated with the masculine and the feminine in a common vital horizon of the human. This mutation of machismo in democratic times can be more difficult to detect and combat because it is integrated into social dynamics and is made invisible. This article reviews in four points these patriarchal reflexes in the communication realm that still persist today based on some cases and, in its conclusion, it exposes the failure of the patriarchal model of masculinity.