Chinese media structure: an approximation to the case of China’s Central Television (CCTV)

Abstract

China's Emerging superpower has become a key piece on the global information board in recent years. This study aims to delve into the Chinese media structure, paying special attention on the public television group China Central Television. From a diacritical perspective, one seeks to understand the crossroads underlying it; a descriptive methodological approach focused on content analysis will take an in-depth look at how the media and the administration that control them will be controlled. In 2018, the Chinese government carried out a "State institutional reform plan and the Deepening Party" whose main objective is based on improving public opinion about China on a global scale.

Therefore, the transnational media conglomerate China Media Group was created. It has segmented and currently controls three Chinese media giants: on a television level, with China Central Television (CCTV) and radio with China National Radio and China Radio International. Using a historiographic methodology and the implementation of a descriptive methodological approach we will deepen into the following objectives. First, we seek to glimpse the way Chinese media organization is. It is then when we intended to know the way of control carried out by the government related to information and media and will eventually address the thematic content of Chinese public television (CCTV). The Chinese government’s desire for expansion around the world is particularly important, which aims to export Chinese singularities and thus to become a counterpoint to the single control currently exercise by the United States globally. Communication is a key point for China in this expansion.