Hacia una visión integral del bienestar digital de los seniors españoles

Autores/as

DOI:

https://doi.org/10.12795/anduli.2025.i28.06

Palabras clave:

envejecimiento activo, adultos mayores, emociones online, métodos mixtos, sociedad digital, población española mayor de 55 años, análisis de sentimientos

Resumen

Este estudio despliega un marco para analizar la relación emocional de los mayores con la tecnología, buscando cómo mejorarla para favorecer el envejecimiento y bienestar. Se exploran motivaciones, barreras, impulsores y comportamientos de personas mayores de 55 años hacia la sociedad digital. El estudio utiliza métodos mixtos que combina: (1) análisis cualitativo de sentimientos subyacentes en narrativas orales mediante minería de textos (Text Mining), (2) perfiles cuantitativos vía encuestas, (3) evaluación de autonomía y satisfacción percibida con ella y (4) recopilación de comentarios espontáneos. Entre los resultados destaca que los mayores muestran sentimientos positivos con la sociedad digital y sólo informan de sentimientos de malestar solo cuando se comparan con los jóvenes. No se observan diferencias de género en el uso de la tecnología, aunque sí en la autoevaluación del nivel de autonomía y la satisfacción percibida con ella.  Aunque la llegada de la inteligencia artificial les preocupa, por al desplazamiento que pudiera suponer de las personas y los posibles usos maliciosos, la ven como un avance emocionante.

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Biografía del autor/a

Virginia Cabrera-Nocito, Universidad Rey Juan Carlos

Ingeniera Superior de Telecomunicaciones (UPM). Especialista en digitalización tecnoemocional, mentalidad digital, talento senior y futuro de trabajo. Investigadora en la Universidad Rey Juan Carlos (URJC). Fundadora y CEO de Cultivando Mentes Digitales.  Profesora Universitaria y en Escuelas de Negocios. Divulgadora, conferenciante y ponente en congresos internacionales. Autora de los libros “Disfruta Teletrabajando” y “Colabora y Conecta cuando las pantallas te separan”. Fundadora de Balcon40.com, el blog de las actitudes digitales. Directora de BITs and Brains, el podcast de conductas en la sociedad digital. Miembro de la Junta Directiva de la Sociedad Científica de la Economía de la Conducta (SOCEC).

Raquel Ibar-Alonso, Universidad Rey Juan Carlos

Profesora Titular en el Departamento de Economía Aplicada de la Universidad Rey Juan Carlos y Doctora en Análisis Económico y Economía Aplicada con Premio Extraordinario de Doctorado. Es Licenciada en Ciencias Matemáticas, especializada en Estadística e Investigación Operativa, con grado de Tesina. Cuenta con más de 20 años de experiencia docente en la Universidad CEU-San Pablo y ha sido profesora invitada en la Universidad de Oviedo, así como investigadora visitante en la Universidad de Illinois en Urbana-Champaign (USA). Actualmente dirige el Laboratorio de Datos de ASEPUMA y es IP del Proyecto de Arquitecturas del Bienestar (BEFIDS) de la URJC. Su trayectoria investigadora, de más de 25 años, se centra en metodología estadística, análisis del comportamiento, innovación educativa y alfabetización financiera.

Julio Navío-Marco, Universidad Nacional de Educación a Distancia (UNED)

Maestría en Ingeniería de Telecomunicaciones; Licenciada y doctora en Ciencias Económicas y Empresariales por la UNED; Postgrado en IESE Business School. Julio Navío es catedrático de Organización de Empresas y Economía Digital, y titular de la cátedra Jean Monnet de Economía Digital. El Dr. Navio también es experto de la Dirección General de Política Regional y Urbana de la CE (DG REGIO) y de H2020. El Dr. Navio fue Vicerrector Adjunto de Innovación Tecnológica de la UNED en España. Vicedecano del Colegio de Ingenieros de Telecomunicación y Vicepresidente de la Asociación Española de Telecomunicación

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2025-06-05

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Cabrera-Nocito, Virginia, Raquel Ibar-Alonso, y Julio Navío-Marco. 2025. «Hacia Una visión Integral Del Bienestar Digital De Los Seniors españoles». ANDULI, Revista Andaluza De Ciencias Sociales, n.º 28 (junio):147-75. https://doi.org/10.12795/anduli.2025.i28.06.

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