Vol. 2 No. 4 (2021)

Vol. 2 No. 4 (2021)

Published July 31, 2021
https://doi.org/10.12795/irocamm.v2i4
4(2), 2021
Full Issue
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Monographics

Sara Escudero García, José Luis Valero Sancho
60-80
La Audiovisual synthesis through YouTube: Analysis of the use of image, time, written and oral text
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Francisco Saucedo Espinosa, Juan Antonio Sanchez Garza
81-92
Digital Journalism: Reconfiguring business models and representing a a market niche for entrepreneurs
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Research Articles

Fernando Sánchez Morote
8-20
The artist-celebrity figure in the advertising context. : Analysis of cases
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Lucía Pilo Castellano, Sandra Lizzeth Hernández Zelaya
21-34
La Sensory marketing importance in ham stores: Viandas Hacienda Zorita case in Salamanca
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Abubakar Musa, Dr. Mukaila Adebisi Ijaiya , Dr. Umaru Mustapha Zubairu
35-45
The internal marketing in the last decade : A systematic review
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YENI ROSILAWATI, Mr Dirjan
46-54
Gili Gili Eco Trust’s Social Marketing Strategy in Building Community Awareness in Realizing Gili Trawangan Zero Waste in 2019/2020
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Mitchell J Peran
55-59
Is time to reach customer product acceptance influenced by advertising support?
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