Photography and advertising [Editorial]

Authors

  • Ph.D. Manuel Blanco Pérez Universidad de Sevilla. https://orcid.org/0000-0003-1159-4679
  • Ph.D. Terence Wright Ulster University
  • Ph.D. John Amifor Nnamdi Azikiwe University

DOI:

https://doi.org/10.12795/IROCAMM.2026.v09.i01.00

Keywords:

Photography, Advertising

Abstract

Editorial

Downloads

Download data is not yet available.

Author Biography

Ph.D. Manuel Blanco Pérez, Universidad de Sevilla.

Manuel Blanco (Sevilla, 1980) es Licenciado en Filología Hispánica (US) y Doctor en Literatura y Comunicación (US). Docente universitario desde 2008, ha impartido clases de Comunicación, Cine, Fotografía, Literatura e Historia de la Lengua y Lingüística en las Universidades de Cádiz y Huelva. En la actualidad es profesor de la Facultad de Comunicación de la Universidad de Sevilla (Dto. Periodismo II). Como investigador es autor de una decena de artículos científicos y media decena de libros académicos. Entre la producción del último año destacan las obras: Cine y Semiótica (Salamanca: Universidad de Salamanca, 2020), Nuevo cine andaluz (Zamora: Comunicación Social, 2020). Autor de varias obras literarias y exposiciones fotográficas (Diario Disidente de Nueva York (Madrid: Argos-Youkali, 2005). El film documental Al sur del sur es su ópera prima en cine (SEFF 2018 y Festival Iberomericano de Cine 2019, actualmente en Filmin.es). 

References

Amifor, J. (2017). Photography: A Visual Communication Design Quintessence. Nigeria’s Market Economy, 4(10), 223-230.

Berger, J. (1972). Ways of seeing. Penguin.

Blanco Pérez, M. (2022). El proyecto fotográfico. Editorial Universidad de Sevilla.

Blanco Pérez, M. y Parejo, N. (2021). Historia de la fotografía del s. XXI. Comunicación Social.

Catalá Pic, P. (2015). Fotografía, arte y publicidad. Casimiro libros.

Caujolla, C. (2000). Photographie et publicité: le paradoxe de la négation boulimique. L'art dans la pub. Musée de la Publicité.

Eguizábal, R. (2001). Fotografía publicitaria. Cátedra.

Fontcuberta, J. (2016). La furia de las imágenes: Notas sobre la postfotografía. Galaxia Gutenberg.

Manovich, L. (2018). AI aesthetics. Strelka Press.

Messaris, P. (1997). Visual persuasion: The role of images in advertising. Sage.

Wells, W., Moriarty, S., & Burnett, J. (2020). Advertising: Principles and practice. Pearson.

IROCAMM V9N1 (2026)

Downloads

Published

01/31/2026

How to Cite

Blanco Pérez, M., Wright, T., & Amifor, J. (2026). Photography and advertising [Editorial]. IROCAMM - International Review Of Communication And Marketing Mix, 9(1), 11–14. https://doi.org/10.12795/IROCAMM.2026.v09.i01.00

Issue

Vol. 9 No. 1 (2026): Photography and advertising

Section

Editorial on the monographic

License

Copyright (c) 2026 IROCAMM - International Review Of Communication And Marketing Mix

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

International Review Of Communication And Marketing Mix provides unrestricted access to its contents from the moment of publication in this electronic edition, and is therefore an open-access magazine. The originals published in this magazine are the property of the University of Seville and it is obligatory to cite their origin in any total or partial reproduction.' All content is distributed under a Creative Commons Attribution 4.0 (CC BY-NC-ND 4.0) license. This should be expressly stated in this way where necessary. You can consult the informative version and the legal text of the license.

The authors who publish in this journal agree to the following terms:

  1. The assignment of rights is made under the Creative Commons license.
  2. Authors may separately make additional arrangements for the non-exclusive distribution of the version of the work published in the journal (for example, placing it in an institutional repository or publishing it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are allowed and encouraged to disseminate their work electronically (e.g. in institutional repositories or on their own website) before and during the submission process, as this can lead to productive exchanges, as well as earlier and more extensive citation of published work.
  4. The dissemination of the articles will be carried out on general social networks, ResearchGate, Mendeley, Academia.edu, Cosis, e-lis and other databases or full text repositories on the Internet with whom the journal establishes an agreement for their dissemination and visibility.
  5. Copyright is of two kinds: moral rights and economic rights. Moral rights are perpetual prerogatives, unrenounceable, untransferable, inalienable, unattachable and imprescriptible. Economic rights refer to the benefits obtained by the use or disclosure of the works. IROCAMM - International Review of Communication And Marketing Mix is exclusively authorized to make or authorize by any means the use, distribution, dissemination, reproduction, adaptation, translation or transformation of the work.

 

International Review Of Communication And Marketing Mix does not charge fees for submission of papers, nor does it charge fees for publication of its articles.