Vol. 20 No. 1 (2022)
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Vol. 20 No. 1 (2022)
Published June 30, 2022
Comunicación. Volumen 20, número 1 (2022)
https://doi.org/10.12795/Comunicacion.2022.v20.i01
Full Issue
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Articles
Brands, advertising and neomedia: Prospects for action in times of pandemic
Jose Luis León Sáez de Ybarra
5-24 páginas
PDF (Español (España))
The marketing of neuromarketing in the film industry
Javier Sanz Aznar
25-43 páginas
PDF (Español (España))
El The counsellor: the ethos of care for children in the Argentinean audiovisual advertising discourse (2017-2019)
Mariangeles Vallejos
44-60 páginas
PDF (Español (España))
Reviews
Transfeminismo o barbarie
Irene Alfaro Cremades
61-65 páginas
PDF (Español (España))
Strategic Advertising Mechanisms. From Copy Strategy to Iconic Brands
Marta Chaves Barroso
66-69 páginas
PDF (Español (España))
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