Vol. 20 No. 1 (2022)

Published June 30, 2022

https://doi.org/10.12795/Comunicacion.2022.v20.i01

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Comunicación. Volumen 20, número 1 (2022)

Articles

Jose Luis León Sáez de Ybarra

5-24

Brands, advertising and neomedia: Prospects for action in times of pandemic

https://doi.org/10.12795/Comunicacion.2022.v20.i01.01

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Javier Sanz Aznar

25-43

The marketing of neuromarketing in the film industry

https://doi.org/10.12795/Comunicacion.2022.v20.i01.02

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Mariangeles Vallejos

44-60

The counsellor: the ethos of care for children in the Argentinean audiovisual advertising discourse (2017-2019)

https://doi.org/10.12795/Comunicacion.2022.v22.i01.03

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Reviews

Irene Alfaro Cremades

61-65

Transfeminismo o barbarie

https://doi.org/10.12795/Comunicacion.2022.v20.i01.04

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Marta Chaves Barroso

66-69

Strategic Advertising Mechanisms. From Copy Strategy to Iconic Brands

https://doi.org/10.12795/Comunicacion.2022.v20.i01.05

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