Review of "Popular Pleasures, an Introduction to the Aesthetics of Popular Visual Culture" Book by Paul Duncum
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Abstract
“Pictures can heighten sensory awareness but also dull it” (Duncum, 2021). Since ancient times, philosophers have explored how images can deceive and persuade; consequently, understanding the power of an image to lure and persuade people is a timeless pursuit. What are the invisible strategies and psychological mechanisms that render us helpless in images’ impact? Paul Duncum’s latest book, Popular Pleasures, an Introduction to the Aesthetics of Popular Visual Culture, is a comprehensive guide for interpreting and understanding popular aesthetic pleasures and how images lure. Images are not innocent, and the different aesthetics that have evolved throughout human history have become tools of persuasion and seduction in our days.
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