Approaches and hegemonic discourses of local media in the field of international cooperation. A case study
DOI:
https://doi.org/10.12795/Ambitos.2025.i67.09Keywords:
local medialocal media, international cooperation, citizenship, framing, discourseAbstract
The analysis of the media coverage of the local media on the field of international cooperation is of special interest both for the debates around the social function of local journalism and its ability to build a critical citizenship, as well as for international cooperation itself in the sense of seeing how its activity is reflected in public opinion. For this purpose, this research takes as a case study the media coverage of the main local media of the Region of Valencia during a period of 4 months (September 2022 to December 2022) on issues of international cooperation, solidarity and global justice. Applying discourse analysis, as well as framing theories, the work tries to evaluate whether the approaches and frames of interpretation from which this information is presented are favoring hegemonic discourses in the field of international cooperation that, far from favoring transformative visions, rather reproduce to a large extent a limited and stereotyped vision of this field. In this sense, the work addresses elements to improve this coverage, but also raises the difficulty of achieving changes in visions and attitudes when the discourses coming from the sector itself are still very diverse and not free of traditional or conservative visions.
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