Comunicación, discursos, algoritmos, poder

Authors

  • Miguel De Aguilera Universidad de Málaga, España
  • Amiris Sosa Universidad de Málaga, España
  • Rocio De Aguilera Universidad de Málaga, España

Keywords:

Comunicación, utopía, distopía, digitalización, algoritmo. Communications, utopia, dystopia, digitalization, algorithm.

Abstract

Tras remontarse a los planteamientos de la Escuela de Frankfurt y las características del Análisis Crítico del Discurso, el autor sostiene que, si bien este tipo de debates no han desaparecido, en la actualidad el tema se contempla desde ópticas más complejas, al entrar en liza la sociedad digital en la que ha aumentado espectacularmente el número de agentes sociales que ejercen la comunicación pero lo hacen sobre narrativas de fondo en buena medida clásicas, al tiempo que aparecen otras más novedosas no exentas de críticas como es el caso de las redes sociales. Todo ello ha devenido en una gran cantidad de información que precisa ser ordenada, es en este momento cuando el algoritmo representa una herramienta pensada para tal fin, si bien el hecho también ofrece una situación preocupante para la actividad puramente Humana.

 

After going back to the approaches of the Frankfurt School and the characteristics of the Critical Discourse Analysis, the author argues that, while this type of debate has not disappeared, currently the subject is seen from more complex perspectives, when the digital society enters into which has dramatically increased the number of social agents that they exercise communication but they do it on background narratives in good classic measures, while other newer ones not exempt from criticism as is the case of social networks. All this has become into a large amount of information that needs to be ordered, is at this moment when the algorithm represents a tool designed for that purpose, although the fact also offers a worrisome situation for purely human activity.

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References

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How to Cite

De Aguilera, M., Sosa, A., & De Aguilera, R. Comunicación, discursos, algoritmos, poder. Ámbitos. Revista Internacional De Comunicación, (40), 161–167. Retrieved from https://revistascientificas.us.es/index.php/Ambitos/article/view/8961

Issue

No. 40 (2018): Spring Edition

Section

ÁMBITOS PERSONALES

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