Análisis del mensaje publicitario

Authors

  • Elena Bellido-Pérez Universidad de Sevilla

DOI:

https://doi.org/10.12795/Ambitos.2019.i44.15

Abstract

El discurso publicitario abandona todo azar y super cialidad dentro del exhaustivo manual Análisis del mensaje publicitario, escrito por Antonio Pineda. El instrumental analítico que el autor pone a disposición de lectoras y lectores hace que el desmembramiento de las piezas publicitarias sea tan exquisito que agotar los pasos propuestos para el estudio del mensaje se convierte en una opción tan académicamente necesaria como fascinante. Dividido en diez capítulos, esta obra publicada en Advook ofrece nueve vías para emprender un análisis semiótico de la publicidad, elección de las cuales (de manera aislada o conjunta) dependerá de la naturaleza del anuncio escogido.

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Author Biography

Elena Bellido-Pérez, Universidad de Sevilla

Research Scholar. Audiovisual Communication and Advertising Department

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Published

2019-04-14

How to Cite

Bellido-Pérez, E. (2019). Análisis del mensaje publicitario. Ámbitos. Revista Internacional De Comunicación, (44), 248–251. https://doi.org/10.12795/Ambitos.2019.i44.15

Issue

No. 44 (2019): Spring Edition

Section

REVIEWS

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