Teenager Instagrammers: creation, hyperexposure of girls and audience interactions
DOI:
https://doi.org/10.12795/Ambitos.2024.i65.07Keywords:
influencer, Instagram, teenager, content, interactionsAbstract
Instagram boosts visual digital culture with its own vernacular language, which teen instagrammers manage naturally, becoming leaders for millions of followers worldwide. They aim to viralize content through which they build loyalty and increase the engagement among their followers. For improved understanding of the production frameworks and the interrelationship between influencers and their followers, six instagrammers –three boys and three girls, aged 13, 14 and 16, with more than 100,000 followers over an 18-month period (10/15/21-4/15/23) are researched. Using a quantitative-descriptive methodology, all posts that went viral during the study period were analysed, reaching 583 posts with more than 4M interactions. The production frameworks were researched and correlated with audience response. Teenage girls led the communication in this social network with the highest number of followers, 6 times more posts and 32 times more interactions than boys. 69 % post are viralized between Monday and Friday, and videos are the formats correlating with the likes they receive from the audience. The exposure of these minor instagrammers provides information about their parents’ contribution to their production patterns or their knowledge of the platform’s programming, confirms the consistent necessity of sharing content to encourage their followers´ interactions and should warn them of the potential risks to which they may be exposed.
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