The The power of sound images: radio storytelling during euro crisis
DOI:
https://doi.org/10.12795/Ambitos.2021.i54.04Keywords:
radio, sound images, radio storytelling, economic journalismAbstract
Although we live in a highly digitalized world, radio is still a media whose messages depend exclusively on sound and sound images. And it achieves it by unfolding a variety of visual and conceptual language resources with a high evocative power. By building conceptual metaphors, which allow it to turn abstract notions into specific ones, radio gets to explain and show reality through sound images, making use of its audience’s everyday life. The use of these language resources and the building of these images increase during crucial information moments. When news is too complex, radio resorts more frequently to conceptual metaphors –gathering resources and redundancies– for reproducing the images which explain them. The aim of this research is to describe and characterize how radio reported on the euro crisis by creating sound images. In particular, it analyses the construction of the conceptual metaphor The crisis is a war on the radio programme “El equipo económico de La linterna” in Cadena COPE from May 2010 to July 2012, the main phase of the crisis in Spain and the eurozone. In the construction of that conceptual metaphor and the related sound images, it is specifically analysed the symbols and notions allocated to the term “rescue”, whose explanations were key to show –at first as a “rescue operation” and then as an “invasion”– the crisis development.
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