The The power of sound images: radio storytelling during euro crisis

Authors

DOI:

https://doi.org/10.12795/Ambitos.2021.i54.04

Keywords:

radio, sound images, radio storytelling, economic journalism

Abstract

Although we live in a highly digitalized world, radio is still a media whose messages depend exclusively on sound and sound images. And it achieves it by unfolding a variety of visual and conceptual language resources with a high evocative power. By building conceptual metaphors, which allow it to turn abstract notions into specific ones, radio gets to explain and show reality through sound images, making use of its audience’s  everyday life. The use of these language resources and the building of these images increase during crucial information moments. When news is too complex, radio resorts more frequently to conceptual metaphors –gathering resources and redundancies– for reproducing the images which explain them. The aim of this research is to describe and characterize how radio reported on the euro crisis by creating sound images. In particular, it analyses the construction of the conceptual metaphor The crisis is a war on the radio programme “El equipo económico de La linterna” in Cadena COPE from May 2010 to July 2012, the main phase of the crisis in Spain and the eurozone. In the construction of that conceptual metaphor and the related sound images, it is specifically analysed the symbols and notions allocated to the term “rescue”, whose explanations were key to show –at first as a “rescue operation” and then as an “invasion”– the crisis development.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Author Biographies

Juan Pablo Colmenarejo, University of Navarra

Doctor in Public Communication from the University of Navarra. He is a visiting professor at the Faculty of Communication at the University of Navarra and collaborates with several master’s degrees in journalism and communication at Spanish universities. As a radio journalist, he has 30 years of experience in private and public radio stations in Spain: Cadena Cope, Onda Cero, RTVE and Radio Televisión Madrid. He is a columnist for various print and digital media.

María del Pilar Martínez Costa, Universidad de Navarra

Doctor in Public Communication from the University of Navarra. She is a Professor of Journalism at the Faculty of Communication of the University of Navarra where she teaches the subject Genres and radio programs. She has published numerous academic articles and has been a principal investigator for several competitive research projects focused on the study of digital media, digital audio and its narrative models, multiplatform production and distribution.

References

Arrese, Á. (2015). Las metáforas de la crisis del euro en la prensa española. Communication & Society, 28(2), 19–38. https://doi.org/10.15581/003.28.2.19-38

Arrese, Á. & Vara, A. (2015). Divergent perspectives? Financial newspapers and the general interest press. En R. Picard (Ed.), The Euro Crisis in the News. Journalistic Coverage of the Economic Crisis and European Institutions (pp. 149–176). Reuters Institute for the Study of Journalism.

Buesa, M. (2011). Una política económica para España. En J. Velarde (Coord.), Lo que hay que hacer (pp. 79-98.). Editorial Actas.

Calsamiglia, H. & Tusón, A. (1999). Las cosas del decir. Ariel.

Charteris-Black, J. & Ennis, T. (2001). A comparative study of metaphor in Spanish and English financial reporting. English for Specific Purposes, 20, 249–266. https://doi.org/10.1016/S0889-4906(00)00009-0

Colmenarejo, J.P. & Martínez-Costa, M.P. (2020). Contar la economía: Los recursos lingüísticos en la tertulia El equipo económico de La linterna de la Cadena COPE (mayo 2010-julio 2012). Estudios sobre el Mensaje Periodístico, 26(4), 1387–1398. https://doi.org/10.5209/esmp.69290

Colmenarejo, J.P. (2020). Crónica de la Crisis del Euro en España ¿Qué podemos aprender? Actualidad Económica, 102, 35–49. https://bit.ly/2XoVjI0

De Miguel, A. (2013). Hablando pronto y mal. Espasa.

De Sola Pueyo, J. (2021). Science in the media: the scientific community’s perception of the COVID-19 media coverage in Spain. Journal of Science Communication, 20(02), A08. https://doi.org/ 10.22323/2.20020208.

Henderson, W. (1982). Metaphor in economics. Economics, 18(4), 147–153.

Hernández Gil, A. (2009, 29 de agosto). Las metáforas de la crisis. ABC. https://bit.ly/2Xoy5Sj

Herrera Soler, H. (2008). A metaphor corpus in business press headlines. Ibérica, 15, 51–70. https://bit.ly/37IHsPa

Juan, J. (2011). Nada es gratis. Destino.

Lakoff, G. & Johnson, M. (1991). Metáforas de la vida cotidiana. Cátedra.

Llamas, C. (2005). Metáfora y la creación léxica. EUNSA.

Orts-Llopis, M.A. & Almela Sánchez-Lafuente, Á. (2009). Translating the Spanish economic discourse of the crisis: Dealing with the inevitability of English loanwords. International Journal of English Studies, 9(3), 133–158. https://bit.ly/3orouTh

Pin, J. R. (2017). Bankia: respondiendo al reto. Caso de IESE Publishing, Universidad de Navarra.

Rodero, E. (2018). El peso creciente de la voz y el sonido para comunicar en la era digital: el protagonismo de la oralidad. Anuario AC/E de Cultura Digital. Acción Cultural Española, 80–94. https://bit.ly/3mpmfxX

Rodero, E. (2020). La radio: el medio que mejor se comporta en las crisis. Hábitos de escucha, consumo y percepción de los oyentes de radio durante el confinamiento por el Covid-19. Profesional de la Información, 29(3), e290306. https://doi.org/10.3145/epi.2020.may.06

Rodero, E., Pérez-Maillo, A. & Espinosa de los Monteros, M. J. (2019). Ficción sonora en el ecosistema digital. En L-M. Pedrero Esteban & J. M. García-Lastra-Núñez (Eds.), La transformación digital de la radio (pp. 151–173). Tirant Humanidades.

Rojo-López, A. M. & Orts-Llopis, M. A. (2010). Metaphorical pattern analysis in financial texts: Framing the crisis in positive or negative metaphorical terms. Journal of Pragmatics, 42(12), 3300–3313. https://doi.org/10.1016/j.pragma.2010.06.001

Sarmiento, R. (2007). Sobre la lengua del discurso económico en los medios de comunicación. En R. Sarmiento & F. Vilches (Eds.), Neologismos y sociedad del conocimiento: funciones de la lengua en la era de la globalización (pp. 111–129). Ariel.

Shiller, R. J. (2019). Narrative economics: How stories go viral and drive major economics. Princeton University Press. https://doi.org/10.1515/9780691189970

Soriano, C. (2012). La metáfora conceptual. En I. Ibarretxe-Antuñano & J. Valenzuela (Dirs.), Lingüística cognitiva (pp. 97–121). Anthropos. https://bit.ly/3oubxrK

Strassmann, D. (1993). The stories of economics and the power of storytelling. History of Political Economy, 25(1), 147–165. https://doi.org/10.1215/00182702-25-1-147

Williams, A. (2013). Metaphor, media and the market. International Journal of Communication, 7, 1404–1417. https://bit.ly/3mANNAL

Published

2021-10-18

How to Cite

Colmenarejo, J. P. ., & Martínez Costa, M. del P. (2021). The The power of sound images: radio storytelling during euro crisis. Ámbitos. Revista Internacional De Comunicación, (54), 71–83. https://doi.org/10.12795/Ambitos.2021.i54.04

Issue

Section

ARTICLES
Views
  • Abstract 367
  • pdf (Español (España)) 119