Implications of Innovation for Quality in the Smes in the Restaurant Industry. An Empirical Study in Mexico City

Autores/as

  • Judith Alejandra Velázquez-Castro Universidad Autónoma del Estado de Hidalgo (México)
  • Elva Esther Vargas-Martínez Universidad Autónoma del Estado de México (México)
  • Erika Cruz-Coria Universidad Autónoma del Estado de Hidalgo (México)
  • Abraham Briones-Juárez Universidad Autónoma del Estado de Hidalgo (México)

Palabras clave:

Service sector, tourism, tourist corridor, historical center

Resumen

This study focuses on examining the innovation practices of small and medium enterprises in restaurant industry and their involvement in the quality of service. In this sense, the data of this research was obtained through the application of a structured questionnaire and an observation guide in 158 SMEs restaurants in the Mexico City's Historical Center. The results identify and classify the types of innovation -marketing, organizational, product and process- implemented by the SMEs under study. Together, this research provides useful information about the impacts generated by innovation, such as improvement of service quality, creation of collaborative networks and cost reduction, among others.

 

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Publicado

2019-02-25

Cómo citar

Velázquez-Castro, J. A., Vargas-Martínez, E. E., Cruz-Coria, E., & Briones-Juárez, A. (2019). Implications of Innovation for Quality in the Smes in the Restaurant Industry. An Empirical Study in Mexico City. Revista De Estudios Andaluces, (37), 7–9. Recuperado a partir de https://revistascientificas.us.es/index.php/REA/article/view/7934

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