Criterios de aceptación del vehículo eléctrico por parte de la población española menor de 45 años

Autores/as

DOI:

https://doi.org/10.12795/rea.2024.i47.08

Palabras clave:

Vehículos eléctricos, Sector de automoción, Sostenibilidad, Movilidad, Adultos jóvenes, Conciencia ambiental, Aceptación

Resumen

El objetivo de este estudio es el análisis del posicionamiento general de la población española menor de 45 años (adultos jóvenes) en cuanto a la aceptación de los vehículos eléctricos. Se ha utilizado metodología cuantitativa (a partir de datos de una encuesta) y cualitativa (entrevistas semiestructuradas a profesionales del sector). A pesar de que la mayor parte de los participantes manifiesta estar concienciado con el medio ambiente, sólo un 29,4% estaría interesado en adquirir un vehículo eléctrico, siendo su alto precio la mayor barrera. Se concluye que los vehículos eléctricos serán la opción de movilidad predominante en el futuro, aunque actualmente no lo son, principalmente entre la población más joven. En todo caso, el interés por el vehículo eléctrico es diferente en función del género, nivel de estudios y frecuencia de cambio de vehículo.

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Biografía del autor/a

Óscar Gutiérrez-Aragón, Universidad de Girona

Director del Departamento de Empresa y Coordinador del Grado en Marketing de la Escuela Universitaria Mediterrani de Barcelona (Universidad de Girona). Doctor en Administración de Empresas por la Universidad de León. Profesor del Departamento de Empresa de la Universidad de Barcelona. Anteriormente ha sido Profesor de la Universidad de León. Analista Económico e Investigador Principal de la Confederación Empresarial Veterinaria Española (CEVE), adscrita a la Confederación Española de Organizaciones Empresariales (CEOE). Ha publicado manuales de asignatura y diversos artículos de investigación sobre organización de empresas, comunicación, marketing, economía ambiental, perspectiva de género, turismo, sector veterinario y sector del automóvil.

Joan-Francesc Fondevila-Gascón, Universidad de Girona

Doctor de Periodismo (cum laude) por la UAB. Catedrático de Universidad (ANECA) y Agregado (AQU). Profesor en UPF, URL, Escuela Universitaria Mediterrani (UdG), UOC, EAE-UPC. Director del CECABLE. Ha publicado más de un centenar de artículos científicos indexados.

Blai Roca-Martínez, Universidad de Girona

Investigador del Departamento de Empresa de la Escuela Universitaria Mediterrani de Barcelona (Universidad de Girona). Graduado en Marketing por la Universidad de Girona. Este es su primer trabajo académico. Sus líneas de investigación son las redes sociales, el marketing y los estudios de mercado.

Marc Segura-Rodríguez, Universidad de Girona

Investigador del Departamento de Empresa de la Escuela Universitaria Mediterrani de Barcelona (Universidad de Girona). Graduado en Marketing por la Universidad de Girona. Este es su primer trabajo académico. Sus líneas de investigación son los estudios de mercado, el marketing y el sector del automóvil.

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2024-02-23

Cómo citar

Gutiérrez-Aragón, Óscar, Fondevila-Gascón, J.-F., Roca-Martínez, B., & Segura-Rodríguez, M. . (2024). Criterios de aceptación del vehículo eléctrico por parte de la población española menor de 45 años. Revista De Estudios Andaluces, (47), 167–185. https://doi.org/10.12795/rea.2024.i47.08
Recibido 2023-09-27
Aceptado 2023-11-13
Publicado 2024-02-23

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