The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain)

Autores/as

  • Concepción Foronda-Robles Universidad de Sevilla https://orcid.org/0000-0002-3632-2410
  • Caterina Mondelli Universidad de Sassari. Italia
  • Donatella Carboni Departamento de Humanidades y Ciencias Sociales, Universidad de Sassari. Italia.

DOI:

https://doi.org/10.12795/rea.2021.i41.03

Palabras clave:

Promoción cultura; Alcázar de Sevilla; Turismo; Web; Redes sociales

Resumen

Las tecnologías de la información y la comunicación han revolucionado el turismo y la promoción de atractivos culturales. Estas son herramienta para potenciar el patrimonio cultural y la economía del territorio a partir de la innovación turística.
El artículo tiene como objetivo analizar el potencial de la web oficial y las redes sociales del Alcázar de Sevilla en la promoción turística, Patrimonio Mundial de la UNESCO. La calidad del sitio oficial y sus redes sociales fue analizada y evaluada a través del modelo 7 Loci y la herramienta Nvivo, identificando sus debilidades y fortalezas. El análisis destacó entre las debilidades, el contenido a optimizar, la imposibilidad de visualizar la información en otros idiomas y una gestión global para revisar. El estudio presenta fortalezas como excelente visibilidad y buen posicionamiento en los principales buscadores, enlaces a redes sociales (Facebook, Twitter, Instagram y Youtube) y que los tiempos para descargar las páginas son los adecuados.

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Biografía del autor/a

Concepción Foronda-Robles, Universidad de Sevilla

La Dra. Concepción Foronda-Robles es profesora titular del Departamento de Geografía Humana de la Universidad de Sevilla (foronda@us.es). Su trayectoria científica se centra en la planificación y gestión sostenible de destinos turísticos y la construcción de capital social en los procesos de desarrollo local. Tiene experiencia en la gestión de proyectos nacionales de I + D + i. Actualmente participa en los “Destinos turísticos como territorios inteligentes”.

Caterina Mondelli, Universidad de Sassari. Italia

Beca de posgrado, Decreto Rep. No 171/2018 - Prot. 1494 del 18/10/2018, en el Departamento de Humanidades y Ciencias Sociales de la Universidad de Sassari (Italia).

 

Donatella Carboni, Departamento de Humanidades y Ciencias Sociales, Universidad de Sassari. Italia.

Donatella Carboni (PhD) es profesora asociada de Geografía Humana. Investiga intereses enfocados en la sustentabilidad ambiental y el manejo integrado costero. Otros intereses se refieren a la gestión del turismo de playa y al turismo en los Parques Nacionales y en las Áreas Marinas Protegidas. Tiene experiencia en la gestión de proyectos de I + D + i nacionales e internacionales. Presidente del Máster en Lenguas y Literaturas Extranjeras para la mediación cultural y el desarrollo local de la Universidad de Sassari.

 

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Publicado

2021-02-25

Cómo citar

Foronda-Robles, C., Mondelli, C., & Carboni, D. (2021). The Role of the Web and Social Media in the Tourism Promotion of a World Heritage Site. The Case of the Alcazar of Seville (Spain). Revista De Estudios Andaluces, (41), 47–64. https://doi.org/10.12795/rea.2021.i41.03

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